Digital Journey Continuity Platform

Namogoo is the world’s first Digital Journey Continuity platform, enabling online brands to drive their customer journeys forward and clear the path to purchase. Namogoo's platform autonomously adapts to each customer visit in real-time, keeping the journey flowing right on to its destination. Namogoo’s Customer Hijacking Prevention identifies and blocks unauthorized ad injections from diverting online shoppers to competitors, immediately lifting conversion rates and revenue. To learn more, visit namogoo.com.

Namogoo is the world’s first Digital Journey Continuity platform, enabling online brands to drive their customer journeys forward and clear the path to purchase.

Namogoo acquired Remarkety in July 2021. Remarkety is a leading eCommerce Data-Driven Marketing Platform that sends highly intelligent and personalized emails and SMS to customers based on shopping behavior and purchase history. Together with Remarkety, we can complete our offering by combining onsite intent-based promotions with offsite personalized messaging, giving our customers everything they need to create hyper-personalized, multichannel experiences. With our proprietary machine learning algorithm, they’ll be able to predict the right messages and promotions to send based on intent data.

Full TUMI story here: https://www.namogoo.com/resources/case-study/tumi-prevents-customer-journey-hijacking-to-preserve-brand-equity-revenue/

Tumi agreed to run a 30-day Proof-of-Value (POV) to assess the impact of Customer Journey Hijacking on TUMI’s eCommerce business metrics. Since Namogoo’s solution integrates with most analytics platforms, Tumi's team was able to track progress using TUMI’s own Google Analytics, making the data and results more transparent. The results revealed the prevalence of unauthorized ads throughout TUMI’s product and checkout pages. The vast majority — 97 percent — of these ads promoted direct competitors.TUMI saw the conversion rate amongst hijacked visitors rise by 14.29 percent, translating to a 2.25% overall conversion rate uplift. Improvements were also seen at key parts of the buyer journey, including the checkout area, where abandonments dropped by 16 percent.

www.namogoo.com