Competitive Price Analysis

TGN’s Competitive Price analysis is an All-inclusive premium complete suite that covers all of the 3 main axes of online competition, monitoring in real-time the eCommerce market and the competitors/resellers each company has.

Get a comprehensive overview of the competition and the market in no time. By constantly monitoring your products directly to your competitors for the prices, promotions and stock availability of your competitors to any direct e-shop worldwide, market, language & currency. All of the data are analysed and transformed into insights and instant reports to our cloud analytics platform. Also having a historical perspective on your competitors’ provides you with a valuable basis for your future strategies.

Additionally, by analyzing the full product online range of your competitors and comparing it to yours, you can understand where your assortment needs optimization, what are the strategic partnerships of your competitors and how your assortment stands against theirs. The competition data you get is structured per category, already mapped to your categories, and you will be able to see the entry-exit retail price of each category, the number of products of your competitors’ assortment, how many products you have in common and which are actually the common products.

Another important but time-consuming part is the monitoring of the promotional channels of the competition. With Competitive analysis, you can automate monitoring of all your competitors’ advertising channels as Newsletters – Brochures – e-Flyers. Get instant notification when a Newsletter is sent, get all content pre-edited with your Prices & SKUs printed on top of each promo, Excel reports and promotions history. TGN’s systems receive - understand and analyze the content no matter what its format is - pdf, text, or even photo. Automatically, they identify the common products and create a pdf with the newsletter and your actual prices & SKU, so you can share it internally.

• Unlimited competitors: Our customers have access to unlimited competitors worldwide without extra cost.

• Automated Product matching - 90% Machine 10% human: All products are matched automatically and are checked by a quality assurance team that consists of experienced data analysts.

• Matching & Coverage - SLA Guaranteed: All services are performance guaranteed via SLA on 3 KPIs:

Quality (quality of matching), Quantity (data coverage of the monitored products), Update time.

• SMART data updating - Real-time data: Our systems dynamically reschedule the update times of articles by analyzing your competition movements and predicting price changes. All data is being updated dynamically within 90 minutes 24/7/365 irrelevant of the number of products. This means that at any time of the day you have access to fresh data.

• Simple billing calculation: Unlimited Competitors, URLs, users. There is only one variable for each service. That way you know the costs beforehand which gives you full control over your budget and if a scale-up is required it’s very easy to perform without calculating multiple variables.

• No Geographical restrictions & Identify Price Discrimination based on location: TGN can monitor any direct webshop worldwide and is able to identify different retail prices based on different countries, cities or postal codes.

• Ready to connect with major ERP-BI systems: TGN’s data can be connected and imported into any pricing system, ERP or BI tool.

• Software Development services for custom reports & charts included: TGN includes in all licenses the possibility of requesting custom reports and charts based on customers’ needs.

TGN having many years of experience in Price Intelligence and Competitive Price analysis created a new service for the online Food Delivery industry. With this service, TGN constantly monitors and analyses the online food delivery platforms and provides valuable data to its customers such as the number of shops that are included in each platform, which shops are common between platforms, the menus, ratings, store opening hours, etc. Furthermore, TGN analyses the offers and promotions each shop presents on the platforms, the products that are included in every offer, their pricing, etc.

Monitoring 1 million SKUs across 14 countries in a price-sensitive and competitive sector such as Consumer Electronics can be quite a challenge. This challenge was accepted by TGN for the leading CE Retailer in Europe MediaMarktSaturn Retail Group, which operates more than 1.000 physical stores and is highly omnichannel oriented.

TGN experience on the price intelligence needs of enterprise & group level firms worldwide created an international centralized hub, receiving daily over 5 million competitor-led data attributes, carrying 30 million pricing calculations, consuming 2 TB of data across 40 servers.

Using TGN’s fast and accurate competition data on prices, promotions, assortment range and competitive behaviour, uploaded to Pricefx Platform through which can recalculate its pricing strategy several times each day, continuously improving and getting more intelligent as the volume of prices that are analyzed and exported over time sums up.

Here are some verified customer reviews:

• “Great product, great results, great service, great people! The data-crawling results are reliable and near to perfect, the best I have seen in the market so far.” Ralf H. – Senior Pricing Manager – DOUGLAS

• “We appreciate the good data quality as well as the communication. Requests are answered fast and good in respect of the content. In an extensive pre-test, TGN was the best price-performance bidder.” Georg W. – Head of Pricing & Market Research – MediaMarktSaturn

• “A powerful team of experts in this industry you can rely on! You can modify the tool based on your needs. Reliable and it has a ready to use solution based on the feedback of many customers that used this tool during the past.” George C. – Regional E-Commerce Digital Marketing Manager – INTERSPORT

• “On a single page, the e-business owner or pricing manager gets a quick overview of the monitored market, supported by sophisticated reports in CSV for further investigation of market trends and tips to enhance the profitability of the e-business. Furthermore, the ability to build alerts based on direct competitors’ price changes enables an e-business to remain competitive at all times.” Vasilis P. General Manager – Iteq

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