ADSPERT Bidmanagement GmbH

Name of the product or service


Votes: 142

Product or service description

Adspert is an AdTech Tool that simplifies the way e-commerce advertisers maximize the profit of their ad campaigns across different platforms, such as Amazon Ads, eBay Ads, Google Ads, or Microsoft Ads. The core principle of Adspert is to automate the usually very time-consuming process of campaign optimization and profit maximization by leveraging the power of artificial intelligence, helping advertisers to use their budgets more efficiently and save their time through automation.

Distinction from the competition

Adspert's biggest differentiator from its competitors is its algorithm-based optimization, which originates in the stock exchange and is designed to maximize the advertisers’ profits. The core of Adspert's e-commerce algorithm is a profit optimization concept from financial mathematics going back 20 years. The founders have been successfully using and developing this algorithm for over 10 years to optimize not only stock but also keyword portfolios - because the financial world and the online advertising market are both auction-based. Adspert leverages this advantage to not only boost its customers' sales, but also to sell their products as efficiently as possible, balancing the quality and quantity to support the advertisers of all verticals and sizes in reaching their business results.

Product or service innovations

+++ eBay Ads Optimization +++ Adspert is the first PPC Optimization Tool that integrates with eBay Ads and allows eBay sellers to optimize their "Promoted Listings Advanced (Beta)" campaigns with the help of AI automation and machine learning, making sure their listings appear on top of eBay’s search results to increase their profit on eBay.

+++ Unique Prediction Model to Run Scenarios +++ To optimize campaigns for the best performance, Adspert uses data it retrieves from advertising platforms, machine learning and a unique prediction model to forecast the behaviour of its customers' campaigns, ad groups and keywords. With the new Scenarios tool, Adspert lets its customers take a glimpse into these predictions. Advertisers can get a sense of how different targets (types and values) will affect the performance of their campaigns (e.g. an ACoS target of 20% vs. an ACoS target of 15%) and make fully informed decisions about the optimization goals that they set.

+++ Notifications +++ Adspert’s Notification Center helps advertisers to keep their advertising accounts in tip top share, always fully ready for Adspert optimization. Notifications, such as inactive products, poor-performing biddable objects (keywords, ASINs, etc.) provide actionable suggestions to Adspert customers in an easy-to-read and use page, ready to be addressed with a click of a button.

Customer case study

Polar: Before working with Adspert, Polar struggled with underperforming Amazon ad campaigns in a fast-growing Amazon ecosystem dominated by big market players. For this reason, Polar was on the lookout for smart and cost-effective solutions to increase its brand’s competitiveness and visibility across all European Amazon marketplaces. One of Polar’s main objectives was to find ways in which their Amazon Advertising campaigns could be effectively optimized to increase ROAS (Return on Advertising Spend) and generate more conversions. At the beginning of the cooperation, Adspert was responsible for managing all of Polar’s European Amazon Advertising accounts. Following the success of the initial optimization, Adspert began managing all of Polar’s US Amazon Advertising accounts. Within six months, Adspert optimized over 2.2 million CPC bids and managed more than 118 different products over six different countries. This generated more revenue for Polar and helped them achieve their ACoS goal. Adspert was also able to find and add new relevant keywords, which generated an extra 1.982 conversions for Polar on over four months.

Hella GmbH & Co. KG: In an effort to expand its sales channels, Hella GmbH & Co. KG - one of the 40 biggest automotive suppliers in the world - began selling its products online via Amazon. Adspert's fully automated solution supported Hella by adjusting thousands of bids and providing hundreds of keyword suggestions to Hella's Amazon Ads campaigns. This presented Hella with the opportunity to invest the time saved in their core business processes. The cooperation between Hella and Adspert quickly produced positive results: +153% Conversions, +119% Revenue, +11% Conversion Rate and -13% Cost per Conversion.

Positive feedback & testimonials

“Save Time & Money while Optimizing your Ad Revenue with this Tool. I now have a clearer overview of my Amazon Ad campaigns. I can test new strategies more easily and visualize their performance. I can harvest keywords to optimize organic ranking.” - Alexandre, Boerlind GmbH

"20-60% more performance from the same budget. We optimize over 3 dozen customer accounts with Adspert. The higher conversion values achieved directly benefit our clients. For us as an agency, Adspert allows us to spend the time budget paid by the client on marketing strategy instead of bid management." - André, Blackbit digital Commerce

"Best service for my PPC campaigns. I had difficulties to increase the performance of my PPC campaigns and to get the KPI's into an efficient range (although I set up my campaign structure according to "textbook"). At some point I was looking for a tool to help me with this and I must say, an absolutely profitable investment. I recommend everyone to test the tool in the free month and compare the before/after results." - Sebastian, LYKKA

"Great service and very good results in very short time. We don't have to worry about keywords anymore, because the AI finds the best possible keywords and uses them." - Arif, Rein Trading GmbH

"Great tool for optimizing Amazon Ads Campaigns. All key figures of Amazon Advertising could be improved significantly." - Hajo, WM-Teamsport

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