Channable Feed Management & PPC Tool

Channable provides a data feed management & PPC tool for brands and marketing agencies.

Items (products or services) are imported via plugin from an eCommerce platform (such as Shopify, Shopware, Magento, WooCommerce, Lightspeed etc.) and/or via XML, CSV or text file. Then, the product data is optimized, enriched, and filtered within the tool to be sent to more than 2500 international marketing channels such as price comparison sites, affiliates, or marketplaces.

• Match your products to the category requirements of the marketing channel of your choice.
• Create rules with simple IF-THEN instructions to add missing information, exclude items, optimize titles, and more.
• A quality check of your optimized feed shows you what information Channable identified as missing for the channel before exporting.

With Channable's PPC tool you can create thousands of dynamic text ads for Google Ads and Microsoft Advertising based on your product data feed. Through rule-based actions, the feed information is optimized and used for customized ads and keywords. With Channable's ad templates you automatically generate a large number of relevant ads for your products. In addition, text ads can be paused based on information from your feed and you can add sitelinks and price extensions.

Channable's PPC Tool also supports the creation of shopping ads (including Local Inventory Ads), assigning your products to specific ad groups and setting the ad level. For (Smart) Shopping campaigns, a performance-based approach to segment the products into dynamic buckets is another example of how the PPC tool can benefit merchants.

Ultimately, Channable results in a tremendous reduction of time and manual effort spent on eCommerce execution, granting the user more time to strategize.

While most competitors only offer one part of the service (either feeds, marketplaces, or PPC automation), Channable offers the whole suite.

This is a huge benefit for merchants and agencies that like to work efficient, have all their data in one central place, and avoid multiple software logins.

Channable works with short development cycles based on user feedback and offers a free, multilingual technical support. The intuitive interface is highlighted frequently by new customers and makes Channable especially user-friendly.

Last but not least: we offer an affordable, transparent pricing plan with adjustable monthly subscriptions, while competitors do not communicate their pricing freely and work with fixed long-term contracts.

• Real-time performance data integration through Channable Insights
• Repricer for Amazon to automatically win the buy box and upgrade the all-round API experience (next to order management, real-time data updates and listing optimization)
• diverse new feed templates, among others a strong focus on social commerce with TikTok DSAs and Facebook Shops
• Geo targeting and (smart) bidding strategy setup within the PPC tool
• URLs at keyword level feature for the creation of text ads

All case studies can be found on this site: https://www.channable.com/success-stories Example: Cosmetics brand Rituals has had 13,500 active ads running via Channable in various countries. The results inclided:

• Over 2.5 million impressions on Google amounting to a growth of 44%.
• Clicks were up 55% with a growth of 7.6% in CTR, 7.65% in AOV, and a 4.7% higher conversion rates. The tremendous time-savings, compared to the manual setup and direct work with Google Ads, were highlighted.

• Swiss agency ads&figures utilize Channable to increase their revenue by social media campaigns by, in some cases, more than 27%.
• Artefact have been able to generate hyper-personalized text ads and banners in order to increase their average CTR by 19% and fit the needs of their global target audiences.
• Adam Gudmundsson, eCommerce manager @ Ideal of Sweden: "Ideal's rapid growth would have been difficult to implement without solutions such as Channable. We have always been able to quickly adapt to the information we have received from our various market channels. It is noticeable that Channable work very close to the market channels and constantly adapt and optimize the solution. For us, it is also important that our employees who are working with Channable do not have to be particularly IT-savvy to use the solution. Now everyone can learn to use it fairly quickly, which reduces the dependence on key people"

www.channable.com