Google Comparison Shopping Services

Redbrain is the biggest CSS in Europe and as a Comparison Shopping Service (CSS) Performance Partner, every day deliver 100million impressions, 1.5million clicks, and £2million in incremental sales for online retailers.

In summary, Redbrain delivers online sales for retailers by connecting them with traffic sources at the right time, to enable businesses to grow their sales and go to places they didn’t know they could go. Using shopping data and innovative AI, Redbrain analyses e-commerce behaviour and product information to deliver new incremental sales for online retailers.

Redbrain also understands the importance of showing return on investment so offer transparent reporting to clients and help retailers, through the affiliate network, maximise spend to ensure all digital marketing campaigns complement each other.

Plus, with Redbrain, you only pay on a Cost-Per-Acquisition (CPA) basis, (rather than Cost-Per-Click), so with minimal risk retailers can further boost their market share through Comparison Shopping Sites.

In 4 key areas -

1. Extended reach of Ads - At Redbrain we have over 3 billion products in our platform meaning we have unbelievable amounts of data and market share insight to extend the reach of shopping ads through a fully managed service on Google and/or Bing Shopping.

2. Increased market share against competitors - Using Redbrain allows you to win more places in the Google shopping carousel which now accounts for over 50% of all clicks in Google. This means as your Performance Partner Redbrain generate sales that retailers wouldn’t otherwise get. Therefore by using Redbrain's incremental sales engine you ensure you don't lose positions to competitors.

3. Enhanced reporting - Redbrain provide complete transparency into the sales gained through them and compliment any existing marketing campaigns, offering a premium CSS service across Search.

4. Maximised Return - Online retailers only pay commission for confirmed sales (as Redbrain operates on a Cost-Per-Acquisition rather than a Cost-Per-Click basis), and at a rate of the retailers choosing to accommodate different budgets.

We have improved the user experience on our shopping websites: redbrain.com which sees 1.5 million clicks per day. We’ve also focused on improving our reporting for clients, as well as innovations using artificial intelligence.

Leading UK fashion retailer, “Missguided”, partnered with Redbrain in April to use the Redbrain AI insights and as a result of this service, experienced incremental sales of £500,000 and a 20% saving on CPCs with no negative impact on existing, ongoing in-house marketing campaigns.

In the following February, after seeing continued success, they further opted into the Redbrain CSS using Premium Self Service, which boosted their overall ROI for all in-house campaigns.

“We gained incremental sales, increased our ROI on our own campaign and gained additional support for Google Shopping by partnering with Redbrain. If we didn’t have an additional campaign running for us at the same as our own, we would have missed out on £500k in sales.” - Nicola White, Head of Performance Marketing at Missguided.

Having worked with Redbrain, Head of Trading, Andy Richardson, at eBay has said:

“Redbrain drives £400m in annual sales for eBay. Through testing, we’re able to show 85% of these sales are incremental to the business. We’ve been particularly impressed with Redbrain’s ability to match their inventory to key competitors such as Amazon, Argos, B&Q and Wickes. As a result of this, we were able to bid on search terms where competitors were previously dominant and eBay had no impression share.

Redbrain finds ‘white space’ for eBay and our merchants through feed optimisation, machine learning & bespoke bidding strategies. We work with Redbrain across 6 European countries and the U.S. We’re now able to bid on terms that were previously dominated by competitors”.” - Andy Richardson, Head of Trading at eBay

https://www.redbrain.com/en/