smec (Smarter Ecommerce GmbH)
Votes: 76
The experts at smec combine a decade of specialized Google domain knowledge with powerful in-house data science and development teams who are always looking to develop new features or further refine its machine learning algorithm. We foster an innovation mindset throughout the whole company that pushes us to think beyond predefined labels and approaches.
Whoop! is the first ever bid management tool designed specifically for Google Shopping and the only tool that offers advanced features such as Query Sculpting on an automated, scalable level. As a SaaS+ tool, the service component is a crucial element as well. Our Customer Success Managers are deeply integrated with Google Shopping, and we offer dedicated service plans for every business model. Our tool offers outstanding transparency and customization, and the performance is backed up by experienced professionals. As a team, we have developed the flexibility and intensity needed to help our partners outcompete in this accelerated digital landscape.
We released a market-wide wishlist feature: Query Sculpting. Thanks to innovative use of campaign priorities & negative keywords, Whoop! users are able to adjust Shopping bids per search query, depending on the conversion likelihood per query. We also released an enhancement to our ABS called “ABS Scheduling” which lets users set start and end dates to their advanced bid strategies (e.g. for a Black Friday campaign).
https://smarter-ecommerce.com/whoop/en
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