Unzer Group GmbH

Name of the product or service

Unified Commerce

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Product or service description

With Unzer One, the payment service provider Unzer has created a groundbreaking Unified Commerce platform that helps merchants seamlessly integrate all sales channels – online, mobile, and in-store. Unzer One offers a central, cross-channel solution that consolidates sales data and transaction details in real-time through a unified dashboard. This approach revolutionizes the fragmented landscape of disparate systems, such as online stores, point-of-sale (POS) systems, and ERP platforms.

The key problem Unzer One addresses is the lack of integration across sales channels and data silos, which results in inefficient customer interactions, higher operational costs, and limited data utilization. Unzer One provides merchants with a "single source of truth", ensuring transparency and reliability by bringing together sales and behavioral data into one platform.

Distinction from the competition

Unzer One delivers the following unique advantages:

Seamless Omnichannel Integration: Merchants can unify transactions from online shops, mobile apps, and physical stores on a single platform. This enables a cross-channel customer journey, such as ordering online and collecting or returning products in-store.

Effortless System Integration: With a single API, merchants can easily connect existing systems like Shopify, Magento, or ERP solutions. Unzer also provides an integrated POS solution ("POS Go") for managing in-store sales, which functions flexibly and independently of location.

Centralized Data Processing: Merchants gain actionable insights into customer behavior, sales performance, and preferred payment methods. This empowers them to create personalized purchase incentives, enhance loyalty programs, and boost revenues.

Flexible Buy Now, Pay Later (BNPL) Options: Unzer One supports whitelabel BNPL solutions that can be used both online and in physical stores at the POS. This allows merchants to offer modern, customer-friendly payment options while maintaining their branding, further enhancing the shopping experience across all channels.

Cost Efficiency and Time Savings: By unifying systems and processes, Unzer One significantly reduces technical complexity and operational costs.

Unzer One’s ability to effortlessly integrate new sales channels or payment methods makes it particularly appealing for growing businesses.

Product or service innovations

POS Go: This mobile POS solution combines a cash register, receipt printer, and scanner in one device, enabling merchants to accept payments from any location. Its cloud integration with Unzer One ensures real-time synchronization of sales and inventory data.

Mobile Ordering for Food & Drinks at Major Events: Unzer One now enables end consumers to order and pay for food and beverages via an app at large-scale sports and entertainment events. The order is processed in real-time through the venue's stationary POS system, and the consumer receives their items seamlessly in a fast lane. This innovation ensures a contactless, efficient, and hassle-free ordering experience, enhancing customer satisfaction and operational efficiency during high-demand situations.

Data-Driven Decision Making: The platform synchronizes online and offline transactions to generate valuable insights into purchasing behaviors. This enables merchants to recommend complementary products, identify top customers, and optimize sales strategies.

Flexibility for SMBs: Small and medium-sized businesses benefit particularly from Unzer One’s scalability and ability to efficiently merge in-store and online operations. Examples include coffee roasteries with online shops and beauty studios offering webinars.

Customer case study

Unzer will process all EHC Red Bull Munich payments and guarantee visitors a smooth payment experience on-site and when purchasing tickets online. With years of experience in the sports & entertainment sector, Unzer knows the requirements of clubs, event organizers, and fans alike. Together, Red Bull Munich and Unzer have made all the necessary preparations to ensure that the move to the club's new "home" is in the fans' best interests.

Christian Winkler, Managing Director Sports Red Bull Ice Hockey: "Unzer and our new home venue, the SAP Garden, stand for innovation. In addition, this partnership will improve the spectator experience and make it more positive, which makes me very happy for our many fans. With its Munich location, Unzer is a perfect fit for our club in several ways."

Website

Unzer Group GmbH


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