Alensa s.r.o. - Leading European distributor of contact lenses, glasses and eyewear accessories

Alensa is a leading e-commerce company specilizing in the sale of contact lenses, prescription glasses, sunglasses and accessories. With over 15 years of experience, Alensa has established itself as trusted name in the optical industry, known for its commitment to quality, reliability and innovation. In the German market, Alensa operates through its dedicated platform, offering a seamless shopping experience supported by an extensive range of products from top global brands. The company's mission is to make eyewear more affordable, catering to millions of satisfied customers across Europe. Fast delivery and outstanding customer service and integrating advance technologies is Alensa's number one mission. Alensa is restlessly trying to improve customer's experience, always trying to improve the processes and customer experience.

Alensa has been a market leader since 2007, when it launched its first online store in the Czech Republic, Slovakia, and later in Austria. Over the past decade, the company has experienced rapid growth and expanded its operations across nearly all of Europe. Alensa is being recognized as the "Optica of the 21st century," combining the best of offline and online shopping. This includes innovative features such as QR code price tags, allowing customers to view prices (the same as on the website) in-store, as well as online kiosks in physical showrooms to enhance the shopping experience.

Online Experience: A clearer, more user-friendly website designed to enhance the online shopping experience. Customers can create a personalized shopping profile where they can store prescriptions and track all past purchases. Reordering is made easy with a single click to repeat previous purchases. Customers can set reminders for their next order, ensuring they never run out of essentials, like contact lenses. If a customer is not satisfied with their product, they are entitled to return it within 30 days of purchase.

In showrooms (Czech Republic, Slovakia, Hungary) Alensa bridges the gap between online and offline shopping by offering electronic price tags, creating a seamless shopping experience across both channels. Alensa is a 21st-century optical store that offers its customers an exceptional experience both online and in physical showrooms (currently not available in Germany, but applicable in countries like the Czech Republic, Slovakia, Hungary, and more). Online customers, including those in Germany, can try on products using the virtual mirror feature (Virtuelle Anprobe). Since Alensa stocks all merchandise in its own warehouses, customers can expect to receive their orders within just a few days. If they are not satisfied with their purchase, they can return it within 30 days.

Alensa: How 3DS Optimization Improved the Conversion Rate

Alensa has gained the trust of millions of satisfied customers and establishing itself as one of the largest and most trusted names in the optical industry in more than 30 markets, realized that a universal approach to setting payment security does not guarantee success across all markets. The Italian market, in particular, highlighted the need to adapt payment strategies to local conditions. Alensa's results for the first quarter of 2023 clearly demonstrated the challenges of optimizing this market: the Full Funnel Conversion Rate reached only 73%, and the authorization rate stood at 86%. These outcomes confirmed that poorly configured risk rules could significantly impact efficiency and operational results in a competitive business environment.

Strategic Optimization of 3DS Last year Alensa successfully implemented tailor payment strategies to local conditions in Italy. Based on this information, a tailored solution was proposed to balance security and convenience for customers: Prioritizing the absence of 3DS for transactions under a set value. This change immediately addressed barriers for low-risk purchases, improving the customer experience. 3DS rules based on machine-learning risk scoring ensured that high-risk transactions detected by algorithms still required 3DS verification, maintaining a high standard of security. The collaboration between Alensa and Adyen significantly improved payment process performance within just one year. Thanks to strategic changes and joint efforts, there was a substantial improvement in payment performance indicators.

Global Results Q1 2024: Full Funnel Conversion Rate: 93% Authorization Rate: 94%

Italian Market Results Q1 2024: Full Funnel Conversion Rate: 92% Authorization Rate: 93% This collaboration became a catalyst for the development of a new, more valuable partnership that goes beyond traditional business relationships.

This case study from 17/12/2024. Link here: https://www.adyen.com/cs_CZ/knowledge-hub/alensa-optimalizace-3ds

https://www.alensa.de/