Localistico

Localistico is a local marketing and analytics platform for brick-and-mortar retailers. Through its intuitive platform, retailers can increase foot traffic to their physical stores and gather better online-to-offline analytics. It enables business owners to control their online presence and manage brand interactions on all digital platforms, from maps to store pages, to launching geo-targeted ad campaigns. Its clients include renowned companies like Starbucks, Vodafone, Spar, Nando's, and MAC Cosmetics.

Our platform allows you to: Help customers find you & drive footfall:

• Location & Presence Management: Keep your store information updated and publish on all digital channels to ensure customers can easily find you.
• Store Pages: Create SEO-optimized landing pages for all your locations, providing high-intent customers with locally customized content. What will you get?

10-15% uplift in local reach Up to 10% increase in store-level actions Up to 10% increase in-store revenue

Help you analyze what they do:

• Reputation Management: Use automation and a single inbox to monitor and respond to customer reviews, helping you understand customer priorities and encouraging engagement.
• Local Analytics & Reporting: Gain control of your in-store conversion funnel with analytics and insights into buyer behavior and online interactions. What will you get?

20-30% reduction in reporting time Up to 20% increase in average local review ratings Up to 20% uplift in future campaign performance

Help you take action:

• Local Ads: Use marketing solutions to promote your business and reach high-intent customers with geo-targeted campaigns.
• Posts: Communicate local promotions, offers, or events to boost traffic and impact ranking algorithms with appropriate keywords.

What will you get?

10-15% increase in ROAS Up to 40% time saved setting up local campaigns Up to 15% uplift in local store ROI

Localistico stands out as a comprehensive and dynamic platform designed to create a virtuous marketing cycle for your physical locations and increase in-store revenue by:

• Being present throughout the entire customer journey: Control information across all digital touchpoints—from maps to web pages to ads—every time a customer interacts with your brand.

• Gaining insights through actionable reports: Drive revenue with regular reporting that empowers you to take action, easily measure performance, track progress, and ensure consistency across your business.

• Taking action on one platform: Launch targeted marketing campaigns that directly impact your in-store revenue, all from a single, centralized tool.

And become more efficient by:

• Breaking through information silos: Scale seamlessly across your business by granting multiple users, teams, or departments access and aligning your teams to one objective.

• Saving time and money through automation: Automate your presence on all local search platforms and uniformly schedule and launch local campaigns.

Reporting:

• Reputation AI Report: AI-generated summaries highlight recurring themes in reviews, aiding brands in actionable improvements. It includes totals, replies, average ratings, and key topics from positive and negative reviews over time.

• Competitor Reputation Report: Enhanced design with improved map functionality, uniform logos, advanced filtering, clearer data representation, and faster loading for better user experience.

• Visibility Competitor Report: Compare keyword rankings of your locations to identify visibility improvement opportunities.

Product Innovations:

• Google Products: Manage and update product listings on Google Search and Maps for enhanced visibility.

-AI Venue Descriptions: Create summaries using AI from venue details, with user validation and bulk update options.

• Social Media Links: Manage venue-specific links for easy publication across platforms.

• Store Pages API & Widgets: Integrate store pages into external platforms via API for easy remote management.

• Review History Tracking: Monitor changes in reviews and replies for clarity on modifications.

• Hotel Attributes Support: Manage hotel-specific attributes in bulk, published to Google, with future support for Bing and Apple Maps.

• Facebook Business Support: Easy management of Facebook Business accounts with improved efficiency for managing long credential lists.

Partnerships/Integrations:

• TomTom Partnership: Send selected locations to TomTom for updated navigation.

• Apple Integration: Manage business information across Apple apps, gaining insights and promotional features.

Vodafone Case Study

Goals: Vodafone sought to enhance its digital presence and boost online store searches following a visibility decline. Key objectives included:

• Increasing direct searches (e.g., "Vodafone Madrid") and discovery searches (e.g., "mobile phones near me").
• Improving SEO for better top-of-funnel customer acquisition.

Accomplishments: Using Localistico’s platform, Vodafone achieved notable growth in online searches:

• Total Searches: +50%
• Direct Searches: +84%
• Discovery Searches: +46%

How They Did It: To tackle issues with incorrect store information, Vodafone executed critical strategies:

• Profile Management: Claimed all store profiles for centralized control and accuracy. Integration with Localistico: Linked their internal store locator with Localistico for optimized updates.
• SEO Optimization: Adjusted store categories and enriched descriptions with relevant keywords targeting high-intent searches.
• Team Engagement: Centralized management over 1,000 venues encouraged consistency in online information. These efforts revitalized Vodafone's digital marketing strategy, enhancing search visibility and customer engagement.

"Everyone finally understood that in the New Retail, consumers first search for stores on the internet before actually visiting them. Before starting the optimisation of profiles, we had never seen this level of involvement from the team. Managers themselves come to us if their stores’ information isn’t accurate and it is threatening the number of people that enter stores. We are all aware that if we want to drive footfall to our points of sale, we need to be on top of our digital presence and as near as possible to our consumers. Once a week, I collect results and circulate reports internally so that everyone has visibility on how our network is performing, which venues need special effort, or how our positioning compares to our competitors. Making time for Localistico’s platform means maximizing benefits."

https://localistico.com/