Producthero

Producthero is a platform to boost your shopping ads. Fun fact, we are the most used CSS partner in Europe (and Germany). Our platform improves your shopping ads. It gives insights into product performance and budget allocation in Google Ads, automatically segments products based on performance, offers fast product content optimization for increased visibility using AI, and includes price benchmark monitoring.

What problem does this solve? Advertising is becoming more competitive, and getting a number 1 position requires putting in additional effort. While a specialist could do this all manually, it would take them a lot of time. This is too costly for smaller accounts and poses a risk for bigger accounts. If the PPC specialist is on holiday, sick, or leaves the organization, that would be a huge risk. That’s why Producthero is easy to use so that anyone within an agency or with clients can easily understand how they can optimize their shopping ads. For this, we developed two frameworks that are now widely adopted: the Shopping Ad Framework and Producthero Labelizer.

Shopping Ad Framework: this helps advertisers to focus on their Bid, Relevancy, and Market. For each category, we provide free training material, in articles and videos and we also teach this in our free online Producthero Academy. Next to this, we develop solutions for these three categories.

Producthero Labelizer: this method was developed by Producthero and is now widely adopted among PPC experts. It’s about segmenting your products based on their performance, the Heroes (best-performing products), Sidekicks (good-performing products), Villains (worst-converting products) and Zombies (products with low impressions). And then giving the right budget to the right product group. This gives PPC specialists more control over their shopping ads.

Producthero is being used by 800+ agencies and 13,000+ retailers across Europe.

Our latest addition to Producthero is Products AI, we were the first to release a solution that makes it easy to use AI for product feed optimization. As with all our tools, it requires very little (to no) training at all. Making it easier for marketing agencies to help their clients without being dependent on one specialist in their team.

AI-Powered optimization: Products AI uses advanced artificial intelligence to analyze and enhance product content, boosting the relevance and performance of Shopping Ads while saving significant time.

Customizable and user-friendly: With customizable AI prompts and industry specific templates, Products AI empowers users to take full control and advantage of their optimization process, tailoring it to their unique needs.

Enhanced ad performance: By optimizing often-overlooked attributes like product type, color, and material, Products AI drives increased impressions, clicks, and conversions and turns underperforming products into top sellers.

Products AI empowers advertisers to effortlessly optimize their product feeds. It has quickly gained a strong following among marketing agencies and PPC specialists for its ease of use and impactful results. This solution earned recognition in December, winning the 1st prize in the Best Software and Solution category at the Dutch Search Awards 2024.

Products AI is an advanced tool that leverages Artificial Intelligence (AI) to help retail and e-commerce advertisers optimize their product content for Shopping campaigns. It addresses the time-consuming and often overlooked task of manual optimization of the product feed.

By integrating with the Merchant Center and Google Ads, Products AI uses Artificial Intelligence to analyze product images and text, suggest improvements, and refine attributes like product type, color, or material. These AI-driven enhancements boost ad relevance, increase impressions, and improve campaign performance.

With customizable prompts and industry-specific templates, Products AI empowers users to save time, take control of their product content, and turn underperforming products into top sellers.

Fuelyourbody, an online retailer specializing in ready-made fitness and sports nutrition meals, aimed to double its annual revenue in the prepared foods market. To achieve this, they collaborated with Extendure, a full-service online marketing agency specializing in e-commerce.

Initially, Fuelyourbody’s approach involved manually selecting product variants for bestseller campaigns and individually adjusting underperforming products in Google Ads. Each product title requires separate testing, resulting in a labor-intensive process. Even after transitioning from standard Shopping campaigns to Performance Max, significant manual tasks and data streamlining were still necessary.

To address these challenges, Extendure implemented Performance Max across the Netherlands, Germany, and Belgium, segmenting item groups based on target audiences. They utilized Producthero’s Labelizer Strategy to automate product segmentation, providing insights into product performance and identifying items that were either generating profits or causing losses.

The strategic shift led to remarkable outcomes:

• Increase in conversions by 225%
• Growth in revenue by 241%

Wouter van Kemenade, Digital Marketer at Extendure: "Switching our campaigns to Performance Max enabled us to better use audiences. Additionally, by using Producthero we got even more insights in Performance Max and we were able to boost the conversions and achieve a better return on ad spend (ROAS)."

This collaboration showcases how leveraging Producthero’s automation and insights can significantly enhance advertising efficiency and effectiveness leading to substantial business growth.

https://producthero.com