Aroma- Unified Commerce Suite

Aroma is a unified omnichannel commerce suite that centralizes business processes across various sales touchpoints. It includes modules for Distributed Order Management (DOM), Return Management, Inventory Management, Notifications, Price & Promotions, Shopping Cart/Wishlist, Checkout, Payment Gateway, Risk Management, E-invoicing, Customer Service, and After-Sale Services. AI-driven features include Return Optimization, Product Recommendations, Chat with Your Data, and Search/Virtual Assistant.

The platform centralizes business logic for orders, returns, and omnichannel operations, ensuring seamless communication with systems like ERP, CRM, WMS, and Payment Service Providers through an API-first approach. Aroma acts as a hub, orchestrating workflows and connecting e-commerce platforms, mobile apps, call centers, and in-store systems.

Aroma ensures a consistent, real-time customer experience across all touchpoints, offering real-time data synchronization for inventory, order processing, return management, and customer service. The DOM module optimizes order routing based on stock availability, customer proximity, and delivery costs, supporting flexible fulfillment options like in-store pickup, home delivery, and ship-from-store. An In-Store App helps staff manage inventory and orders. Aroma integrates with payment systems and fraud detection tools, automating communications like order confirmations, delivery updates, invoices, and refunds.

The Return Management system allows returns through any channel, whether online or in-store. Integrated inventory management ensures real-time visibility across sales channels and warehouses, optimizing stock distribution. Aroma’s Headless Commerce Backend supports shopping carts, wishlists, and checkout, with inventory reservation during checkout to reduce sellouts.

Aroma delivers a cohesive omnichannel experience, improving operational efficiency and customer satisfaction across multiple platforms

Aroma is a unified commerce suite that orchestrates the order, return, and payment processes, integrating with risk check systems, FI systems, and fiscalization features required in certain EU countries. It also processes carrier scan events for improved delivery, return management, and optimal refund handling.

One standout feature is its order sourcing capabilities, allowing users to easily add a store for ship-from-store functionality. The system enables dynamic rule changes for order sourcing to optimize warehouse operations. Another key feature is real-time inventory reservation at checkout, which can pull inventory data from both internal and external systems.

Aroma provides a streamlined UI for dropshippers, allowing them to process assigned orders without IT involvement. This includes not only shipments but also returns, making it easy to expand the product assortment. The platform also includes a Price & Promotion engine to manage both online and offline promotions, as well as meeting legal requirements like the Lowest Price in the Last 30 Days.

Technically, Aroma is flexible and highly configurable, supporting integration with various systems. It scales from small environments to large cloud-based setups capable of processing high volumes, such as 100k orders per hour with low latency (under 5 seconds from order intake to logistics export).

Aroma features a full headless commerce backend with high-performance APIs, ensuring features like real-time inventory reservations and checkout cart response times under 150ms. The system primarily uses REST endpoints, with support for bulk transfers. Its open architecture enables easy integration into existing landscapes, ensuring scalability and seamless connectivity across platforms.

• Headless Commerce Backend APIs for checkout, cart, payment with realtime inventory reservation and order sourcing to avoid sellouts, logistic cancels and bad customer experience

• Advanced Order Sourcing Rules: the sourcing engine has been enhanced to take into account the real-time backload of various warehouses as input to the decision engine, in order to optimize load balancing across those warehouses. In addition, carrier selection will use estimated shipping time per zip code area to select fast carriers for a certain target area. The base data can be continuously updated via the scan events processing of the new orders, post processed by AI models.

*Integraton with further CRM systems (BSI, salesforce)

*Natural Language Interaction: Agent based GenAI for queries and data retrieval.

*Enhanced Return Experience: Digital return slips combined with In-Store features.

• Integation with various carriers to provide pick-up-store/point information nearby to selected shipping adresses and payment handling at pick-up-store/points

Aroma with its omnichannel suite was launched for a large fashion retailer in 20 countries to substitute their existing solution and to solve the existing performance and sellout isssues. Client feedback: "From now on, ALL our customers can benefit from the immediate advantages of the new Aroma OMS and receive their order confirmation by e-mail within a few minutes. Aroma OMS will be the foundation for more important benefits ranging from more flexibility in stock and warehousing to enablement of the return fee coming down the line, besides being the foundation for our future omnichannel efforts. At the same time, in all remaining Click&Collect countries the new Click&Collect App was launched in our stores and is directly connected to the OMS."

Shortly before last Black Friday we also launched the Headless Commerce Backend from aroma and the price & promotion engine while replacing their existing eshop platform and integrating into new and existing Headless Commerce Frontends of the client. Client feedback: "We likened this project to a complex heart surgery—a delicate, high-stakes operation designed to ensure that, despite the intricate nature of the transition, the “patient” (our system) continued to function seamlessly. Today, we can proudly say that the operation is a success. To date, the system has processed thousands of orders, all without any critical issues—an incredible achievement given the scale and complexity involved. This success lays the foundation for a robust and resilient peak season."

https://www.arvato-systems.de/loesungen-technologien/loesungen/e-commerce-omnichannel/order-management-aroma