Temu

Temu's marketing slogan, "Shop like a billionaire," encapsulates our fundamental mission: to enable consumers from all walks of life to access quality products at reasonable prices. As a third-party marketplace that directly connects consumers with millions of merchandise partners, manufacturers and brands, Temu is committed to democratizing access to the global supply chain, ensuring equitable opportunities for all in an inclusive environment.

Temu’s business model is built on fostering a more streamlined and flexible supply chain that minimizes the number of intermediaries and handling stages between producer and consumer. The platform integrates advanced technology to offer an efficient and seamless experience from order placement to delivery.

Within two years, Temu now serves consumers in over 80 countries and regions across Americas, Europe, the Middle East, Asia, Africa and Oceania. According to its latest transparency report, Temu had an average of 93.7 million monthly recipients in the EU, with particularly outstanding performance in markets like Germany.

Additionally, Temu offers extensive product choices across more than 200 categories, meeting diverse customer needs while ensuring a user-friendly shopping experience. The platform is actively recruiting local sellers in Germany, the UK, Italy, France and Spain to further enhance product variety and improve logistics speed while supporting local businesses. Outside Europe, Temu is also open to merchants from the U.S., Canada, Australia, New Zealand, and Japan.

This logistics improvement comes as Temu extends its “fulfilled by merchant” option for merchants who store inventory in local warehouses and manage their own logistics. Under this initiative, shoppers in Germany can now receive their Temu orders in as fast as one business day.

● Localized Consumer Experience: Temu tailors its platform to specific regional preferences, providing localized product descriptions, interfaces, and marketing that cater to local languages and cultural habits. For different markets, Temu strives to serve as many customers as possible, offering various language options for speakers in each country. For example, Temu is available in 14 languages in Germany. This personalization not only caters to diverse demands and preferences but also support cultural diversity and inclusion.

● Transparent and Efficient Shipping: Temu offers free shipping and uses an efficient tracking system that provides real-time updates on delivery progress. This transparency ensures customers know exactly when to expect their orders, with delivery time starting from 2 days thanks to regional and local warehouses.

● Simple Navigation and Elaborate Ranking System: Temu leverages real-time data to help customers make informed shopping decisions. Our platform features designations such as 'Best Seller,' 'Top Rated,' 'Most Repurchased,' 'Direct From,' and 'Top Followed' on product listings, guiding customers toward popular and trusted options.

● Flexible Return Policies: Temu goes the extra mile to choose suppliers with care and offer flexible return policies, ensuring customer satisfaction. Temu customers are eligible to refunds for up to 90 days for items that are not as described, are damaged or do not arrive.

● Inclusive Product Range and Categories: Temu features a broad catalog, ranging from everyday essentials to niche products, providing customers with a diverse selection. This vast range ensures that users can find what they're looking for, whether it’s a trending item or a rare find. This diversity caters to adult shoppers of all ages and sizes, including consumer groups that are often overlooked by more established e-commerce platforms.

Temu has consistently innovated to improve its platform and enhance the customer experience. Here are some key innovations within the last 12 months:

● Smart Product Recommendations: Building on its algorithm-driven approach, Temu has optimized its product recommendations, making them more tailored and personalized. The app’s "Selected for You" page has become more sophisticated, offering users product suggestions based on their shopping preferences. Additionally, users can search for items by image, using a ‘Camera’ feature to find exactly what they want.

● User-Centric Interface Enhancements: Over the last year, Temu has improved its mobile and web interface to ensure a smoother, hassle-free shopping journey. Other updates include intuitive navigation, enhanced product pages with high-resolution images, detailed specifications, and an easily accessible checkout process, as well as ability to filter by local or international warehouses.

● Enhanced Refund Process: Temu has also streamlined its return and refund process, ensuring that users can easily return products and receive their refunds without hassle. This user-friendly approach enhances overall customer satisfaction and reduces friction during the post-purchase phase.

● Best Seller Rankings: Temu ranks products based on sales and updates these rankings hourly. Consumers can click on the “Best Sellers” tab on the navigation bar to explore items that are currently trending across categories. By clicking on the drop-down menu at the top right corner of the Best Sellers page, consumers can easily filter top selling items by category.

Empowering Families with Affordable Solution

Temu's commitment to making quality products accessible at affordable prices is transforming the lives of families across Germany. By providing a wide range of cost-effective options, Temu enables parents to create meaningful moments without compromising on quality or budget, even during challenging economic times.

Rising inflation has made traditions like the Schultüte—a cone filled with school supplies—financially burdensome for German families, with costs often exceeding €100. Yvonne Kaminski, a mother of two and popular YouTube creator, turned to Temu to prepare an impressive Schultüte at a fraction of the cost. She saved over 50% by purchasing school supplies, craft materials, and decorations on Temu, taking advantage of bulk deals and discounts. Yvonne also engaged her children in the selection process, creating a personalized and memorable experience for the entire family.

Yvonne’s story inspired parents across Germany, showing how Temu makes back-to-school traditions affordable without compromising quality. Her approach highlighted Temu as a trusted platform for cost-effective, high-quality solutions, even during challenging economic times.

Temu empowers families by offering budget-friendly products that bring joy to life’s milestones. This case demonstrates how Temu fulfills its mission to make quality accessible to all.

https://www.temu.com/