Temu

Temu is an e-commerce platform that connects consumers directly with merchandise partners, manufacturers, and brands. Its direct-from-factory model streamlines supply chains, minimizes costs associated with surplus inventory, warehousing, and transshipment, and provides cost savings to consumers.

In two years, Temu has expanded operations to over 80 countries and regions, including the Americas, Europe, the Middle East, Asia, Africa, and Oceania. According to its latest transparency report, Temu serves an average of 93.7 million monthly recipients in the EU, with strong performance in markets such as Germany, its largest in the bloc with 16.3 million recipients, demonstrating its ability to scale efficiently.

• Affordable Pricing: Temu provides competitive prices by connecting consumers directly with manufacturers.

• Diverse Product Selection: Temu offers products from independent third-party sellers in over 200 merchandise categories.

• Transparent Shopping Experience: Real-time tracking of logistics and trust signals allow customers to make informed shopping decisions.

• Fast and Reliable Delivery: Strategic partnerships with local providers and advanced logistics ensure timely and accurate deliveries.

• Tailored Logistics Solutions: Temu offers both fully managed and local-to-local fulfillment models to cater to different merchant needs.

• Global Reach: Merchants gain access to a vast customer base across 80+ markets.

Temu has introduced several key innovations within the last 12 months, further optimizing its logistics and shipment solutions to enhance efficiency, speed, and customer satisfaction:

• Expanded Logistical Network: Temu has significantly expanded its logistical network through strategic partnerships with leading providers in key markets. This includes collaborations with USPS and UPS in the United States, and Poste Italiane in Italy, CTT in Portugal and Spain, Mail Alliance in Germany, and DHL in Europe. By leveraging these partnerships and utilizing major logistics hubs like Belgium's Liege Airport, Temu ensures seamless cross-border operations and efficient supply chain management.

• Consumer-Centric Tracking System: Temu has implemented advanced logistics tracking systems that provide customers with real-time visibility into their orders. This transparency empowers customers to track their shipments from warehousing to final delivery, fostering trust and enhancing the overall shopping experience.

• Localized Warehousing: To further expedite deliveries, Temu has strategically established partnerships with localized warehouse providers in select European markets. This enables faster delivery times, with some orders arriving in as little as one day, while improving order fulfillment and overall customer satisfaction.

• Appinio Study: A December 2023 survey in Germany revealed that one in four individuals aged 16 to 65 had shopped on Temu in the past six months.

• Instituto Piepoli Study: In 2024, Temu was recognized for competitive prices by 83% of respondents in Italy and a wide variety of products by 76%.

• Customer Reviews: Elderly customers in Germany praise Temu for speedy and reliable delivery, highlighting its importance for those with limited accessibility.

Here's what one customer, Paratte, shared on Trustpilot: "Due to age and illness, I can no longer leave the house and have to order everything from delivery services. I was with Temu from the start and was skeptical at first. But then, thanks to very punctual deliveries and very good products, I was completely satisfied. I have been buying from Temu for a long time and was amazed at how quickly the goods arrived. So far, all the items have been as ordered... Because I am very ill, I have to order everything online. Temu has a huge selection and reasonable prices, whether it is colored pencils, clothing, kitchen items or, above all, the extensive range of items for seniors. Yes, one rollator was much more solid and better than another one I ordered for my grandmother in Germany for the same price."

https://www.temu.com/