Guided Selling Module

Poltio is a SaaS tool that enables businesses to craft personalized shopping experiences with AI-driven guided selling modules, allowing brands to create digital shopping assistants. By providing real-time recommendations and leveraging data-driven insights, Poltio enhances conversion rates, optimizes customer journeys, and drives measurable growth.

Poltio's AI-powered guided selling modules helped Beko effectively communicate with customers and build long-term relationships through personalization and multichannel strategies. In 2022, Beko partnered with Poltio to develop a landing page solution highlighting lifestyle-oriented aspects of their new product line. The challenge was to guide visitors toward the most suitable Beko products, simplifying decision-making and boosting engagement.

Key Highlights of the Collaboration:

Personalized Customer Interaction: Poltio introduced a digital assistant module that asks tailored questions about users’ lifestyles, preferences, and priorities. Based on responses, it provides personalized product recommendations from Beko's dynamic catalog. Scalable Solution: The module’s success, reflected in improved engagement and conversions, led Beko to expand its use across main website pages and global category pages. Impact: This approach yielded outstanding result.
Deployed in 17 countries Over 300,000 users served More than 1.2 million questions answered Addressing Challenges: By simplifying interactions and offering actionable insights, the solution tackled overwhelming product choices and lack of personalization.

This enhanced customer journey exemplifies engagement, fostering meaningful interactions and loyalty through AI-driven innovations. The Beko Digital Assistant not only personalizes experiences but also serves as a catalyst for building trust-based, long-term customer relationships.

Poltio's digital assistants are unique in their ability to integrate seamlessly with Beko's product feeds, enabling real-time synchronization with dynamic catalogs. The solution stands out not only by delivering precise, personalized recommendations that meet users’ needs but also by providing actionable insights that drive strategic decisions for Beko. Key Features of the Beko Digital Assistant: Dynamic Operation: Adapts in real time to changing SKUs and inventory, ensuring accurate and up-to-date recommendations. Comprehensive Data Integration: All data is integrated into Google Tag Manager (GTM), enabling a complete funnel flow that allows Beko to take informed actions at every stage of the customer journey. Personal Data Integration: In scenarios where personal data is collected, the digital assistant works seamlessly with Salesforce Marketing Cloud, ensuring precise and efficient utilization of customer insights. Niche Persona and Audience Building: The module helps create niche personas and segments, which are then used to build highly targeted Facebook and Google audiences, enhancing the effectiveness of marketing campaigns. Actionable Insights and Trend Analysis: Offers detailed trend analysis through a robust dashboard, empowering Beko to craft timely and relevant marketing campaigns. Regular analysis of data and insights ensures continuous improvement in engagement and optimization efforts. This adaptability and data-centric design set Poltio apart from competitors. By seamlessly integrating data pipelines, enabling real-time audience building, and aligning insights with actionable marketing strategies, Poltio helps Beko not only engage customers effectively but also refine and grow their strategies for sustained success.

Poltio’s collaboration with Beko spans 17 countries, operating in 11 languages across 3 continents, making localization a cornerstone of its innovation. By adapting the product finder modules to regional languages and cultural nuances, Poltio ensures seamless and relevant customer interactions, fostering trust and engagement. This omnichannel approach bridges the gap between in-store and online experiences, enabling a seamless customer journey. The collected data is segmented for in-store and online interactions, providing Beko with granular insights to inform marketing and sales strategies. Integration with Salesforce ensures that these insights are easily accessible and actionable. This commitment to localization not only improves accessibility but also enhances the user experience by delivering personalized and culturally appropriate communication. Poltio’s ability to adapt its solutions across such a diverse set of markets showcases its leadership in delivering AI-powered, multichannel engagement tools tailored to unique regional requirements. Additionally, Poltio’s AI model regularly creates country- and continent-specific segments and personas, feeding directly into marketing campaigns to ensure maximum relevance and impact. Localization has empowered Beko to connect with its audience meaningfully, ensuring the brand resonates across a wide spectrum of customer bases globally. This innovation has been instrumental in driving engagement, conversions, and long-term customer loyalty.

Poltio’s collaboration with Beko has yielded outstanding results across various markets. For example: All Countries The Where To Buy (WTB) conversion rate for general visitors is 3.50%, but this jumps to 31.78% for users interacting with the widget, reflecting an 808% increase in conversions. The collaboration between Beko and Poltio exemplifies excellence in creating seamless, personalized, and highly effective customer journeys. Poltio’s AI-powered solutions ensure that every user interaction is meaningful, targeted, and impactful, leading to significant increases in engagement and conversion rates for Beko. This achievement not only strengthens customer relationships but also drives long-term loyalty. The impressive results of this partnership highlight the transformative power of combining advanced personalization with actionable insights for delivering innovative communication and engagement solutions. Germany Results The general Where to Buy (WTB) conversion rate of 4.47% skyrocketed to 58.10% for Guided Selling users, a dramatic 1,199% increase, showcasing the module’s remarkable impact in this market. Italy Results The general WTB conversion rate of 3.72% increased significantly to 35.46% among Guided Selling users, marking an 853% increase. Egypt Results Compare: The general WTB conversion rate is 8.16%, compared to 9.95% for Guided Selling users, representing a 22% increase. While the improvement is smaller here, it reflects the localized effectiveness of the module.

https://www.poltio.com/