Flowbox

Name of the product or service

Flowbox

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Product or service description

Flowbox is an award-winning SaaS company offering a User-Generated Content platform (UGC platform) to help brands leverage and distribute social content throughout the buyer journey to increase engagement, social proof and sales.

Flowbox's heart lies in how technology can help brands generate and use owned, paid, earned and user generated content for more effective, converting and transparent marketing and e-commerce. Through our platform, our customers are able to collect, moderate and publish content to their website, online shop and social channels.

Distinction from the competition

Flowbox is Europe’s leading UGC platform and one of the world’s leading platforms. It offers a visual marketing platform designed to help brands use and distribute social content throughout the customer journey, thereby improving brand engagement, social proof and sales.

Its core focus is on leveraging technology to empower brands to generate and utilise owned, paid, earned, and UGC, resulting in a more efficient, converting, and transparent approach to marketing and eCommerce.

Flowbox’s strength lies in quick and effective integrations that blend in seamlessly on the brand's website – regardless of what eCommerce solution you use. The platform boasts a wide suite of tools and capabilities, including advanced analytics, AI product recognition, internationalisation, robust rights request management tools for requesting User Generated Content permission and pre-approval moderation, as well as time-saving automation, making it one of the most advanced UGC platforms on the market.

Product or service innovations

Flowbox's latest product update involves UGC and TikTok. Flowbox enables brands to gather public videos straight from TikTok, allowing them to tap into one of the richest sources of user generated content available.

TikTok has been one of the fastest-growing sources of UGC, especially content created by younger consumers.

TikTok is a powerful strategy for brands aiming to harness the platform’s rich User Generated Content. By connecting the brand's TikTok account to Flowbox, they can seamlessly gather and moderate both their own posts and content from other creators.

This not only streamlines the brand's content management but also ensures they stay on top of the latest trends and engage effectively with their audience.

Customer case study

Case Study 1:

Since June 2019, Lampemesteren has been using Flowbox’s platform for User Generated Content (UGC) to increase conversions on the website. By using Flowbox, Lampemesteren can utilize the content being shared on social media in a better way, as well as increase sales onsite.

“We’re very satisfied, cooperating with Flowbox has been great. We have a good dialogue with the client success team at Flowbox, they understand our business, which is important for us. If we have a question, they quickly answer.”

Jørgen Bækgaard – Ecommerce Manager at Lampemesteren

Check the full case study here: https://getflowbox.com/case-studies/lampemesteren/

Case Study 2:

For December, Vertbaudet Germany has launched a unique 24-day Advent Calendar that offers customers up to a 20% discount on a daily product selection. Each day, shoppers can open a new “door” in the digital calendar, revealing special offers, product highlights, and exclusive deals.

Check the full case study here: https://getflowbox.com/blog/flowboxer-of-the-month-december-2024-vertbaudet-germany/

Check all our case studies here: https://getflowbox.com/case-studies/


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