trbo

trbo is the leading provider of dynamic onsite personalization, optimization and testing. The portfolio includes services ranging from personalization and chat solutions to guided selling and inspirational shopping tools as well as search. trbo empowers website operators to deliver the right message to the right customer at the right time. trbo's dynamic onsite personalization platform analyzes user behavior using 50+ data points and interfaces with other tools such as CRM, ESP and tracking systems. Through an easy to manage platform supported by managed service, trbo users can create customized website content, deliver personalized recommendations, and monitor the success of their efforts through A/B and multivariant testing.

The primary challenge trbo solves is the lack of personalized online experiences, which often results in poor user engagement, low conversion rates, and customer dissatisfaction. Static and generic websites fail to meet the unique needs and preferences of visitors, leading to frustration and missed opportunities. trbo bridges this gap by providing tools that enable real-time content personalization, AI-driven recommendations, dynamic segmentation, and extensive testing capabilities.

The platform is agile, intuitive, and does not require extensive IT support, enabling businesses to make impactful changes in real time. By overcoming the limitations of one-size-fits-all websites, trbo helps companies increase conversions, improve user engagement, and increase customer satisfaction.

Leading global brands across all industries such as L’Oréal, Hagebau, Carrera Toys, Emma, Deuter and Berge & Meer rely on trbo's comprehensive services. trbo was founded in 2013 by CEO Felix Schirl and is headquartered in Munich, Germany, with a US office in Miami, Florida.

trbo offers a powerful combination of personalization, guided selling and customer engagement solutions with a comprehensive suite of personalization tools, exceptional customer support, and cutting-edge technology. Our easy-to-use platform gives users 24/7 access to manage and optimize their campaigns, providing unparalleled flexibility. Businesses can easily implement A/B and multivariate testings, dynamic segmentation, and individual targeting - all without requiring significant IT expertise.

Our unique approach to personalization ensures rapid time to value. trbo's platform seamlessly integrates with an unlimited number of data interfaces, enabling enriched insights and tailored interactions. Features such as AI-driven recommendations, guided selling and chat capabilities deliver a holistic, in-store comparable customer experience, a key differentiator in the marketplace.

What truly sets us apart is our customer-first philosophy. Every customer is assigned a dedicated Client Success Manager who provides personalized guidance and strategic recommendations. This hands-on support, combined with an easy-to-use platform, ensures that our clients achieve optimal results. Competitors often fall short in offering such a balanced combination of powerful technology and exceptional service.

Finally, trbo's commitment to innovation ensures that clients automatically receive access to the latest features, positioning them ahead of industry trends and helping them adapt to ever-evolving customer expectations.

trbo has made significant progress over the past year, particularly in enhancing the usability and integration capabilities of our platform.

One of the most significant advancements has been the full integration of Guided Selling and Conversational Commerce solutions into the trbo platform. This seamless integration consolidates all functionality into a unified experience, allowing customers to effortlessly combine personalized recommendations, guided selling, and AI-powered chatbot solutions. In doing so, trbo ensures that customers can leverage a powerful combination of tools to increase user engagement and optimize customer journeys.

Another major innovation was the launch of our redesigned platform interface. This updated design prioritizes ease of use, making campaign setup, management and optimization more intuitive than ever. The streamlined navigation shortens the learning curve for new users, while allowing experienced users to perform tasks more efficiently. These updates make the platform accessible to businesses of all sizes and levels of technical expertise, ensuring they can maximize its potential. The consolidation of our product and development processes into a single, highly efficient team has further accelerated feature rollouts, delivered cohesive updates, and refined our product roadmap. The new platform interface is a testament to this progress, offering cleaner visuals and a more intuitive structure that improves usability for all users.

We also introduced several usability enhancements and feature updates. These include filter and search enhancements, deeper integration of tracking data into the Charger tool, and updates to product listings to provide a more comprehensive and user-friendly view for end users. Enhancements to discover live testing now allow customers to monitor and analyze real-time test data with greater accuracy and efficiency, enabling data-driven decision making.

BitterLiebe Success Story: Improving customer service with an AI-powered chatbot and flexible scheduling of customer support operations.

BitterLiebe, a German nutritional supplement company, was challenged with managing a growing volume of customer inquiries, especially on weekends and holidays. To address this, they partnered with trbo to test an AI-powered chatbot with flexible scheduling outside of regular business hours for customer support to improve customer service efficiency and guide visitors to the most appropriate products.

The chatbot used natural language processing to handle recurring inquiries, such as product selection and order tracking. It was available 24/7, easing the burden on BitterLiebe's customer service team. The test yielded outstanding results: an 83.54% resolution rate and a 30% reduction in support tickets. These results validated the hypothesis that AI-driven solutions significantly improve operational efficiency and customer satisfaction.

Testimonials from the BitterLiebe team highlight the chatbot's ease of implementation and transformative impact. "trbo’s exceptional AI bot solution has significantly reduced ticket numbers and eased the workload for our support team. Our Client Success Manager at trbo assisted us with invaluable professional support during and after the implementation."

https://www.trbo.com/