radd. Stories

The idea to start an AI-curated UGC startup emerged from our firsthand experiences as digital marketers working with enterprise brands. In managing large-scale marketing campaigns, we consistently saw the challenges brands faced in curating and managing vast amounts of user- generated content across multiple platforms. Enterprise companies understood the power of authentic, customer-driven content but lacked efficient tools to source, filter, and deploy it at scale. Manual processes were time-consuming, and existing solutions often lacked the intelligence to align UGC with specific brand guidelines and engagement goals. With these insights, we recognized an opportunity to create a technology that would streamline UGC management and enhance its effectiveness through the authentic customer voice as well as an AI layer that curates it for any returning shopper. Leveraging machine learning and natural language processing, we envisioned a platform that could automate content curation while providing brands with high- quality, on-brand UGC to engage audiences authentically. This vision combined our deep understanding of enterprise marketing challenges with the power of AI, leading us to develop a solution tailored to the needs of modern brands in a content-driven market that is highly affected by the rise of video as one of the most powerful marketing tools available today.

Our unique value proposition lies in being the first AI-driven video-reviewing software that is transforming the eCommerce product reviewing landscape. For brands, we offer deep insights and trend forecasts based on actual customer behavior, enabling them to make data-driven decisions that align with consumer preferences. On the customer side, we provide a truly personalized shopping experience, where every user encounters a unique set of AI-curated user- generated content (UGC) tailored to their individual shopping history. This dual-sided approach not only empowers brands with actionable intelligence but also enhances customer satisfaction by making their shopping experience authentic, relevant and engaging. Through our innovation, we’re bridging the gap between brand needs and user expectations, setting a new standard in the eCommerce product reviewing space. This is a first of its kind reviewing solution for the eCommerce space that brings: AI-Personalization - user side: Personalizes reviews so that each and every customer meets a completely different set of story-like video reviews. Immediate insights - brand side: Provides online brands a smart analytics dashboard displaying the performance of each and every video.

Our AI-curated UGC startup recently pivoted to focus on the enterprise market, a strategic move that allows us to better meet the complex needs of larger brands with expansive content and audience engagement requirements. Through this pivot, we’ve expanded our platform’s capabilities to provide customized, scalable solutions that address the sophisticated UGC management and analytics demands of enterprise clients. This includes enhanced AI-powered curation tools, advanced analytics, robust API integration options, and tailored support services that allow large brands to seamlessly incorporate UGC into their existing digital ecosystems. Shifting to enterprise clients enables us to establish long-term, high-value relationships that provide a more predictable revenue stream through multi-year contracts and custom service agreements. With enterprise partnerships, we can now support larger brands with significant content needs across multiple channels, helping them to maximize the impact of UGC on brand credibility and consumer trust. This pivot positions us as a leading UGC solution in the enterprise market, opening doors to collaboration with well-known brands while boosting our growth trajectory and market share in the UGC and content-driven marketing space.

HOTCROWN, a premium online jewelry brand, leveraged our AI-curated UGC platform to significantly enhance their online presence and customer engagement. By seamlessly integrating our technology, HOTCROWN transformed their customer photos and videos into high-quality, authentic marketing assets, driving a 35% increase in social media engagement and a 20% boost in conversion rates. Our AI ensured that each piece of content aligned with HOTCROWN’s elegant brand identity, showcasing their jewelry in real-world settings while maintaining a polished, professional aesthetic. This not only built trust among potential buyers but also fostered a deeper emotional connection with their audience, ultimately leading to a measurable impact on revenue growth.

https://raddcontent.com