Brevo

Name of the product or service

Brevo

Votes: 77

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Product or service description

Brevo is an all-in-one customer engagement platform that enables businesses to deliver seamless and personalized experiences at scale. You can unify your data to get a complete, 360-degree view of your customers so you can understand their needs and create campaigns that resonate.

Brevo further simplifies the process with easy-to-use tools and gives you access to advanced features such as marketing automation, AI-driven segmentation, and smart product recommendations without requiring coding expertise.

Since everyone has different communication preferences, Brevo makes it easy to manage and optimize your omnichannel communications, including email, SMS, WhatsApp, push notifications, mobile wallets, and more. This helps you engage with customers in the way they prefer, wherever they are.

It can help you build lasting relationships through loyalty programs that reflect your brand's identity by using subscription and purchase data to automatically send targeted messages. Plus, you can easily add external data to your workflows for hyper-personalized interactions.

Brevo helps businesses scale faster, improve customer engagement, and drive revenue. Combining ease-of-use, automation, and personalization, you can ensure that every customer touchpoint delivers meaningful value—transforming relationships into growth opportunities.

Distinction from the competition

All-in-One: Manage all your customer interactions under one roof with integrated CDP and loyalty tools. Get a complete overview of the user journey and unlock the full potential of your data to drive smarter, more personalized engagement across 10+ channels.

Ease of Use: Take the complexity out of your workflow with tools that are as powerful as they are easy to use. No IT, no extensive training - just seamless migration and accessible features designed to help you succeed from day one.

Great Value: Brevo’s flexible pricing model allows businesses to access high-end tools without overpaying. Choose the features you need today and scale effortlessly as your business grows.

Superb Customer Service: From personalized onboarding to regular business reviews, our team is here to help you achieve your goals - with 24/7 support in 6 languages.

Product or service innovations

Integrated CDP: With the launch of Brevo CDP in February 2024, customers can unify and manage their customer data across the whole tech stack, empowering teams to:

  • Market with impact: Apply new scores to rapidly identify customer segments. Leverage these segments to deploy new marketing scenarios and personalize the customer experience.
  • Increase agility: Centralize, normalize, and sync customer data from different online and offline sources for better operational efficiency.
  • Improve ROI of operational costs: Work smarter with automated data syncing and a user-friendly dashboard and easily extract actionable insights without IT support.

Loyalty Platform: With the launch of the Loyalty Platform in September 2024, Brevo provides an accessible solution for managing loyalty programs - a key driver of engagement and satisfaction:

  • Design custom loyalty programs: Set earning rules, tiers, and rewards like discounts or gifts. Simplify enrollment, personalize interactions, and track performance to refine strategies.
  • Complementing loyalty programs: Brevo added Mobile Wallet to their range of communication channels. By digitizing loyalty cards and sharing marketing materials through Google Wallet and Apple Wallet, companies can engage customers more effectively.

Brevo keeps expanding its AI Portfolio:

  • AI segmentation: Effortlessly create audience segments using plain language, simplifying complex targeting processes.
  • Smart product recommendations: Offer personalized product suggestions based on purchase history to boost sales.
  • AI email builder: Quickly generate engaging, optimized email content to save time and enhance efficiency.

Sustainable communication solutions, helping businesses balance performance with responsible marketing: Manage email frequency to avoid customer fatigue and ensure a positive user experience. Automatically expire time-sensitive emails, keeping inboxes clean and campaigns up-to-date while reducing unnecessary traffic.

Customer case study

The Kooples boosted its revenue per customer by 89% through mobile wallet. #BrevoWallet #BrevoLoyalty

https://corp-backend.brevo.com/wp-content/uploads/2024/10/EN_Wallet_Case_Kooples-1.pdf

Trusted Shops reactivated 21% of unengaged contacts thanks to Marketing Automation. #MarketingPlatform #MarketingAutomation

https://www.brevo.com/success-stories/trusted-shops

Promod recovered an additional 9% of abandoned carts by activating push notification reminders through automated workflows. #Push #MarketingAutomation


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