Kaufland Global Marketplace

Kaufland Global Marketplace is a technical and service-oriented all-in-one-solution which enables sellers to grow their e-commerce business nationally and internationally by providing them with the technical infrastructure and helpful additional services. Building up one’s own online shop or expanding the existing online business into new countries takes much time and effort for sellers. These resources can be easily saved by selling with Kaufland Global Marketplace.

With just one registration, sellers can sell on the five Kaufland marketplaces in Germany, the Czech Republic, Slovakia, Poland and Austria and manage all their offers, orders and product data from one portal. To minimize further obstacles to expansion, such as the language barrier, Kaufland Global Marketplace also offers numerous free support services. These include 1st-level customer support in the marketplace language, automated product data translation and the handling of payment processing in relevant payment methods.

This means sellers need minimal extra effort to sell internationally, while the potential target group is significantly expanded to up to 81 million online customers.
Further chances for increased sales and business growth are to unlock the whole potential of the marketplaces by using the various options to generate maximum visibility for offers. Sellers can use different ad formats on the website, in newsletters or via display to make their own offers stand out from the competition. Sponsored Ads are another tool sellers have available. These paid product or brand placements are among the most effective and popular on-site marketing tools for increasing the visibility on the Kaufland marketplaces and in the Kaufland app. With those Sponsored Ads sellers achieve an average ROAS of 750 percent. In addition to these possibilities the new voucher feature has been developed to help sellers to convince potential customers with attractive discounts.

The unique combination of technological infrastructure and supporting marketplace services offers sellers the optimal conditions for selling (internationally) in a resource-saving manner. The sales environment is designed so that companies and sellers of all sizes can achieve growth and work in automated manners to not spend too much time on analysing the marketplace performance . In order to continuously live up to this ambition, Kaufland Global Marketplace offers personal Seller Support to assist sellers with any challenges they may face. This service is an example of Kaufland Global Marketplace's unique character that focuses on individual exchange and a long-lasting relationship on eyelevel with each seller. The focus for all activities and changes on the marketplaces is to optimise the all-in-one-solution according to the sellers’ needs. The Key User Program gives sellers the opportunity to share their experiences with Kaufland Global Marketplace. In this way, the all-in-one solution can be continuously developed in line with the sellers’ requirements. Hand-in-hand with its sellers, Kaufland Global Marketplace is shaping the future of e-commerce.

Kaufland Global Marketplace is continuously looking for ways to optimise its service portfolio to grant sellers the best environment for growing their business. The voucher feature was developed to attract potential customers with attractive prices. Sellers can offer pricing discounts as vouchers that can be activated on product detail pages, in search results and in recommenders on Kaufland Global Marketplace. They can create vouchers for individually selected offers and keep full control of their discount campaigns at all times. Another feature that helps sellers offer competitive prices is Smart Pricing (Plus). Through an automated, continuous comparison of their own prices with those of the competition on the Kaufland marketplaces, the feature optimises the offer prices to ensure that sellers become the price leader and thus increase the chance of BuyBox placement. In the Plus version, the comparison also takes into account the lowest price available online. Sellers can also boost their conversions by using the automated delivery window optimisation, an AI algorithm that provides customers with the most accurate delivery promise.

Additionally, Kaufland Global Marketplace has developed a tool to help sellers identify previously untapped potential in their performance. The new “Analysis and Insights” feature offers individual analysis dashboards, so that sellers can view detailed data and statistics about their offers, sales and prices. The tool provides exclusive tips and recommendations tailored to a seller's performance and shows precisely where to adjust the offers to increase sales and maximise profits. It provides five separate optimisation opportunities, depending on where the selling focus lies: sales analysis, price optimisation, Sponsored Product Ads (SPA) insights, selling internationally and delivery window optimisation.

The voucher feature helps sellers to win the BuyBox and therefore gain maximum visibility. It enables sellers to offer potential customers attractive discounts on product detail pages, in search results and in recommenders. One seller who has successfully used the voucher feature is the seller Fliekshop. https://marketplaceworld.de/success-story-fliekshop/

https://www.kauflandglobalmarketplace.com/