Name of the product or service

International Performance Marketing services focussing expansion, efficiency & data-centricity for clients

Votes: 1

Product or service description

With our data-centric online marketing approach we focus on efficiency and expansion at heart. We optimise client's tracking solution as good as possible in regard to GDPR, but also in regards to drive highest revenue and margins possible. Therefore we implement compliant server side tracking and tag management as a basis and connect as many first party data silos as possible to our BI infrastructure to gain as many insights as possible for our marketing campaigns. Always with the goal to increase margins and revenue and to decrease marketing costs.

Distinction from the competition

Within this data-centric first party data margin optimisation strategy we focus on products which have a high profitability, and have a high availaibility. In order of the profitability score these products get focussed within the paid search campaigns. In contrast products which have a high margin, but a low availability were down-prioritised. With this data-centric and first-party data approach and focus on product availability and also profitability we can improve marketing efficiency drastically (30% cost reduction in Google Ads only).

Product or service innovations

WIthin this approach and service clients can have a look on the campaign performance on product level. Even though products are of course often purchased with other products in one order, our approach enables us to gain insights into the campaign profitability of the products and helps the customer's purchasing departments in inventory planning and, together with the marketing teams, also in future product-related campaign planning.

Customer case study

Our client Sanitino is a provider of sanitary supplies in Czech Republic. In its domestic market Czech Republic Sanitino reached market limitations within the marketing campaigns with now more room for growth. Due to this we recommended and drove the expansion from 1 to 8 European markets. As Proficio we consulted Sanitino from the start with extensive analysis about expansion strategy, country insights and country rollouts. Together with Sanitino we launched 1-2 markets per year and are now with Sanction in Czech Republic, Italy, Germany, Austria, Netherlands, Belgium, Spain, Romania. To monitor and alas growth within this expansion strategy we have set up a complete customised BI reporting platform to cut inefficiency via loss-making products, optimisation of logistic processes and identification of market changes. To achieve the highest profitability possible across all markets Proficio switched campaign optimisation form revenue to margin based As a result we increased revenue more than threefold, increased paid search ROAS +72% and overall marketing revenue efficiency by +20%.

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