trbo GmbH

Name of the product or service


Votes: 26

Product or service description

trbo is the leading AI-driven technology provider that empowers website operators to deliver the right message to the right customer at the right time. trbo’s dynamic onsite personalization platform analyzes user behavior on 50+ visitor characteristics and enables data enrichment by leveraging data interfaces with other tools such as CRM, ESP, and tracking systems.

This enriched data is the fuel that powers users’ ability to create customized website content, perform A/B and multivariant tests, and serve recommendations down to the individual level. E-commerce merchants and website managers can use trbo’s agile and user-friendly toolset to make impactful website changes in real time — without constant tech support — to turn visitors into customers.

Major global brands across all industries such as L'Oréal, WeightWatchers, Eddie Bauer, Ecco, and Porsche Design rely on trbo’s comprehensive services. trbo was founded in 2013 by CEO Felix Schirl with global headquarters in Munich, Germany and US headquarters in Miami, Florida. Chatchamp became part of the trbo organization in 2023 and complements the broad offer with guided selling and chatbot solutions.

Distinction from the competition
  • trbo speed: Fast implementation, short time to value.
  • trbo tool: Our self-service platform gives you 24/7 access to your campaigns. You can easily set up, edit, pause new tactics, rules, segments and campaigns, and optimize them with A/B or multivariate tests.
  • trbo team: Our dedicated Client Success team supports you in case of questions and how to ideally realize your campaigns.
  • Partners & interfaces: trbo offers an unlimited number of connectable data interfaces and platforms.
  • Comprehensive features: trbo has you covered in all things related to onsite personalization, recommendations, extensive testing, dynamic segmentation, individual user targeting, and data analytics.
  • Cutting-edge technology: Automatically get access to the latest tools as trbo moves fast to develop new capabilities and features.
Product or service innovations

We continuously expand and improve our feature set, always aiming to provide users the best experience possible. By adding guided selling and chat functionalities to our portfolio, we enable our clients to experience product advice and service just as in brick and mortar retail. With our chat-based Shopping Assistant and our in-page Product Advisor, customers are guided through the process of finding the right product. Combining both features with personalization enables you to always meet your customers where they’re at and offer them the right recommendations at the right time in their journey.

With our Chatbot AI, powered by ChatGPT (OpenAI), you can automate up to 50% of your customer inquiries! The chatbot is available to users around the clock and answers recurring requests such as order status, delivery status and payment information automatically, reducing the workload of your customer service team by up to 30%. The Chatbot AI is 100% GDPR compliant and can be set up within minutes.

Customer case study

We always strive to help our clients reach their goals, so we are all the more happy to receive lots of positive feedback regarding our tool and our dedicated Client Success Management. We have recently added new testimonials to our website, which can be viewed here:

Our fully-fledged feature set offers a variety of use cases.

Sometimes all it needs is a simple reminder to guide the users back to the intended point of action: Our client Calumet Photographic was able to boost their lead generation by over 6% through webpage optimization.

It’s always worth optimizing the check out process: BabyOne improved their shopping cart conversion rate by 3% with dedicated messaging in the last steps of the process.

There’s nothing more annoying than selecting a product on the category page, only to find out it’s not available in your size. Blutsgeschwister optimized their category pages with size information displays and uplifted their conversion rate by almost 16%.

A simple measure, which is often underestimated, is the usage of recommendations on product detail pages for users entering through paid traffic channels. With this simple measure, V&S was able to increase their conversion rate by 13%.

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Best Agency Showcase

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Best Omnichannel & Integration Solution

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Best Tech Evolution & Innovation

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