Name of the product or service

Frontnow Advisor

Votes: 1

Product or service description

Frontnow Advisor is a groundbreaking GenAI-powered virtual shopping assistant. It's designed to revolutionize the e-commerce landscape by providing a hyper-personalized shopping experience, directly addressing the current gap in pre-sales expertise online. This solution is a game-changer in e-commerce, addressing the lack of personalized advice that has been a long-standing limitation of online retail.

In the e-commerce sector, retailers often struggle with replicating the expert, personalized advice typically found in physical stores. Frontnow Advisor bridges this gap by delivering tailored guidance and support, ensuring customers' underlying needs are met effectively.

Current online shopping systems predominantly offer a static, impersonal user experience. In stark contrast, Frontnow Advisor revolutionizes this by providing personalized consultations and adapting the user interface to meet individual customer needs. With our upcoming advancements in image & video generation and an adaptive interface powered by Generative AI, coupled with an intuitive checkout process, we are on the brink of developing the world's leading online shopping system. The potential of this innovation is immense, with the capability to disrupt and possibly outperform established systems in a market worth several hundred billion dollars.

Distinction from the competition

Unique Interaction & Personalization: Frontnow Advisor stands out by fostering meaningful interactions with website visitors, providing bespoke solutions to their unique needs and queries.

Maximized Conversion Rates: Tailored advice provided by Frontnow Advisor directly influences purchase decisions, significantly boosting conversion rates.

Increased Basket Sizes: The assistant skillfully promotes cross-selling, encouraging customers to make more comprehensive purchases.

Enhanced Customer Retention: Personalized service cultivates stronger customer loyalty, increasing the Customer Retention Rate (CRR).

Effortless Integration: The low-code solution ensures easy and swift implementation, seamlessly integrating with retailers' existing systems.

Deep Product Knowledge: Unlike traditional bots, Frontnow Advisor enriches the product information to a level that rivals in-store sales experts, comprehensively understanding and addressing customer needs with minimal initial information.

Product or service innovations

Frontnow Advisor stands as a testament to innovation in online retail. Developed using our proprietary Fusion Engine, it integrates over 40 advanced algorithms with cutting-edge language models, machine learning, and natural language processing. This unique combination allows the Advisor to deliver a personalized and human-like interaction, setting new standards in e-commerce for both online shoppers and businesses in terms of product data management and user experience.

Customer case study

The largest Swiss DIY chain with over 120 sales outlets and its own online store. The company employs over 3,500 people and generated sales of more than 1.2 billion Swiss francs in 2022. They were struggling with the following problems: the current product search does not always deliver relevant hits, the assortment is in some cases highly in need of explanation and, in addition, the group wants to be a technological pioneer in the Swiss online segment.

With Frontnow Advisor, they now succeeds in offering customers real-time advice via text and voice, reconnecting unstructured information and thus closing gaps in topics such as online advice, product expertise or cross- and upselling.

Result: 54% higher average order value, 550% higher revenue per user.

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E-commerce Germany Awards 2025

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  • 19th February 2025

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