GS1 Germany

Name of the product or service

Metaverse Experience by GS1 Germany

Votes: 147

Product or service description

In futuristically designed rooms, the GS1 Germany Knowledge Center offers a physical learning space for exploring the metaverse and Web3. The Metaverse Experience by GS1 Germany makes the trend tangible and shows concrete potential for 90.000 companies. The project was implemented with 50 people, from carpenters to sound designers, interior builders, experts and designers. For many of our customers, the "Metaverse" trend is a mystery and poses great challenges as well as the difficulty of gaining neutral access, learning and trying out. GS1 aims, together with the GS1 community, to bring customers closer to the dimensions, customer groups and mechanisms in the metaverse and to make them tangible, to identify relevant success factors and to be able to assess potential.

Distinction from the competition

As enablers, we explain the mechanics of the Metaverse to our community and learn together. For our community, the topic is existential in the next 10-15 years. Why shouldn't we deal with it? The Metaverse offers us the unique opportunity to link physical and virtual worlds and thus create a new dimension of interaction. Community building and gaming form the bridge with which we bring people with individual needs from different parts of the world together and create a shared experience that would be impossible in the physical world. It is important to understand that the Metaverse is much more than just another virtual sales channel. Users are connected and can design worlds and products themselves. Retailers should take advantage of this unique feature. But not only the options of the shopper is changing: also logistics can be made more efficient by enabling real-time data, simulation and collaboration in virtual collaboration.

Product or service innovations

As a neutral standardization company, GS1 must understand the future of product data in the digital and virtual world. This includes understanding our customers' plans and ensuring widespread adoption of GS1 standards in global digital commerce and the metaverse. Additionally, in order to maintain its status as a vital and trusted organization, GS1 must also explore new standards and protocols for exchanging data in the Metaverse, benefiting its mission to establish global standards for supply chain management and e-commerce. Our GS1 standards such as Digital Link already connect the virtual and physical world and enable additional access to information that is becoming increasingly important for users. These will be integrated into experiences in the future.

Customer case study

We already had 600 visitors from all over Germany from Retail, Healthcare and Technical Industries who gave us positive feedback

EGA contest categories

Best Sales & Growth Solution

Recognizing top tools driving sales and business growth, this category celebrates a wide spectrum of solutions. From Mar... (more)

Best Communication & Engagement Solution

In the "Best Communication and Engagement" category, we celebrate the innovative solutions that empower e-commerce busin... (more)

Best Customers Experience Solution

In the 'Best Customers Experience' category, we celebrate solutions that collectively elevate the e-commerce shopping jo... (more)

Best Global Expansion Solution

In the category of "International Expansion and Globalization," we commend solutions that empower e-commerce businesses ... (more)

Best Logistics and Shipments Solution

In the "Logistics and Shipments Solution" category, we honor innovative solutions that revolve around the complex world ... (more)

Best Fulfillment and Optimization Solution

The "Fulfillment and Optimization" category celebrates solutions that empower e-commerce businesses to deliver exception... (more)

Best Platform & ERP

In the "Best Platform & ERP" category, we recognize the industry's leading solutions powering businesses with transforma... (more)

Best Payment Solution

In the realm of Best Payment Solutions, we celebrate cutting-edge offerings that redefine the way businesses process tra... (more)

Best Analytics & BI Solution

In the realm of the Best Analytics/ BI Solutions category, we commend exceptional solutions that empower businesses with... (more)

Best Agency Showcase

In the 'Best Agency Showcase' category, we celebrate agencies that have achieved excellence through their transformative... (more)

Best Omnichannel & Integration Solution

In the "Omnichannel & Integration Solution" category, we celebrate the e-commerce solutions that seamlessly connect the ... (more)

Best Tech Evolution & Innovation

In the 'Evolution & Innovation' category, we celebrate visionary tech solutions that not only redefine the digital comme... (more)

Passionate about e-commerce? Join us on 22.02.2024!

Register now and get your complimentary ticket for E-commerce Berlin Expo! Explore 5 stages of presentations and meet 250+ exhibitors!

You will receive a digital ticket as a ready-to-print .pdf file a few days before the event. Your registration means acceptance of the Terms & Conditions.

E-commerce Germany Awards 2025

Networking Party & Awards Ceremony

  • 19th February 2025

    Event date


Do you have any questions? Feel free to ask!
Aleksandra Dalemba Event Manager
  • 19th February 2025

    Event date