Lidl Commerce Platform
We are a digital unit within the Schwarz Group that provides end customer solutions and platforms for all European countries in which Lidl is represented. Our Commerce Platform connects numerous backend services and enterprise resource planning systems and presents them in a clear and simple form for the customer. A completely self-developed content management system enables Lidl countries to integrate country-specific marketing content and brand information. This gives customers in all European countries access to the product range and assortment via the digital touchpoints App & Web.
The platform is designed and developed by agile product teams that work very closely with customers and their needs. User feedback is constantly obtained as part of the UX concept and features are evaluated for suitability and performance using usability and A/B tests. In terms of accessibility, the platform already scores very well and is also easy to use for people with disabilities. Further enhancements are currently being worked on in order to be ready for the requirements of the European Accessibility Act 2025.
The key aspect of the Commerce Platform is that it functions as an omnichannel solution in countries where Lidl has an Online shop and is also used in countries with exclusively stationary businesses. This enables the platform to technically switch on additional Online shop countries quickly. The processes in the background are automated to such an extent that as little manual work as possible is required in the countries.
From the customer's point of view, the content displayed is personalized in many areas of the platform so that customers are shown the information and offers that are relevant to them depending on their region, user behavior and preferences. Functions of the "Lidl Plus" loyalty program and the customer account with single sign-on are available and are being continuously expanded to enable even greater personalization, regardless of cookies.
We offer customers the experience and basic values they are used to from discount stores on digital channels too
We offer a personalized shopping experience connecting all touchpoints
One Customer Experience – new user navigation
Based on extensive customer feedback, testings and studies, the new user navigation system has been rolled out across all Online shop countries. As a result, we prioritise a clean design for clear orientation, focussing on mobile first. This laid the foundation for the expansion of the omnichannel experience with more and more. In addition, the Lidl Plus loyalty program was made accessible on web. More and more customer features like one-click checkout, product bundles and the extended automation of customer complaints went live.
This category highlights the most powerful tools driving sales and helping businesses grow. It celebrates a wide range o...
The Best Communication & Engagement Solution category highlights the most innovative tools that empower businesses to ef...
The Best Customer Experience Solution category celebrates the tools and services that enhance every stage of the custome...
The Best Global Expansion Solution category highlights the critical solutions that enable e-commerce businesses to scale...
The Logistics and Shipments Solution category highlights the critical role modern logistics plays in e-commerce success....
The Best Fulfillment and Optimization Solution category showcases the essential tools that empower e-commerce businesses...
In Best Platform & ERP category, we recognize the industry's leading solutions powering businesses with transformative e...
The Best Payment Solutions category honors groundbreaking tools that transform how businesses manage transactions. From ...
The Best Analytics/BI Solutions category honors outstanding tools that equip businesses with powerful, actionable insigh...
This category highlights the essential role agencies play in e-commerce success. Agencies drive key initiatives such as ...
The Best Omnichannel & Integration Solution category recognizes the tools that seamlessly connect online and offline sho...
The Best IT Infrastructure & Cloud Solution category highlights essential tools that keep e-commerce businesses secure, ...
Register now and secure your complimentary ticket to the premier event in e-commerce. Explore 5 engaging conference stages, connect with industry leaders, and discover what 280+ exhibitors have to offer. Let’s learn, network, and grow—together!
Networking Party & Awards Ceremony
Event date
Event date