Custobar

Name of the product or service

Custobar

Votes: 30

Product or service description

Custobar is a Customer Data Platform (CDP) with an integrated newsletter tool and Marketing Automation. By combining data from all offline and online touchpoints within one platform, Custobar makes customer data accessible and, with its advanced segmenting possibilities, enables merchants to understand customer behaviour and build effective marketing automations.

Distinction from the competition

By combining customer data from all offline and online touchpoints within one platform, Custobar enables retailers to understand customer behaviour and initiate target group-specific marketing automations. Customers can therefore be addressed on an individual level with personalised emails.

Custobar relies on first-party data tracking and collects data directly from the customers, which offers a significant opportunity as third party cookies are coming to an end. This first-party data enables marketers to create personalised and relevant advertising based on customers' individual preferences and behaviours, and, consequentlich, can increase engagement and, ultimately, conversions.

All advantages at a glance:

  • Integrated tools for email marketing and marketing automation
  • GDPR-compliant solution with server locations in Finland and Germany
  • Fast implementation for quick results
  • Future-proof thanks to easily expandable data model
  • Developed for omnichannel B2C (combination of offline and online channels)
  • Also works as a CRM for retail
  • Great connectivity - agile APIs and ready-made integrations, e.g. for Shopware
  • Customer communication not only via email, but also SMS, as well as audiences for Meta (Facebook, Instagram) and GoogleAds
  • Extensive add-ons, such as product recommendations
Product or service innovations
  • Periodic Data Update API (automatically delete passives after some time, anonymize old sales etc)
  • Triggerbee integration
  • Lemonsoft ERP integration
  • Magento integration versioning
  • Product recommendations enhancements
  • Email template designer enhancements
  • WooCommerce integration
  • Facebook Conversion API integration
  • Scoped APIs for enhanced security
  • GDPR compliant data retrieval
Customer case study

https://www.custobar.com/testimonials/personalised-email-marketing-brought-customer-turnover-for-la-mer/

La mer’s astonishing performance after implementing Custobar in 2020 is down to their strategic way of using it. The results were amazing:

  • A 63% increase in repeat customer revenue, improving customer retention significantly.
  • Conversion rates of 30% for both generic and automated campaigns.
  • The share of email marketing in total revenue doubled, from 11.5% to 23.8%, reaching 26.2% in 2022.
  • With email open rates of 36% and click-through rates of 6.5%, La mer's newsletters far outperform the industry benchmark for beauty and personal care (16.7% and 1.9% respectively, according to Mailchimp).

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