Custobar
Custobar is a Customer Data Platform (CDP) with an integrated newsletter tool and Marketing Automation. By combining data from all offline and online touchpoints within one platform, Custobar makes customer data accessible and, with its advanced segmenting possibilities, enables merchants to understand customer behaviour and build effective marketing automations.
By combining customer data from all offline and online touchpoints within one platform, Custobar enables retailers to understand customer behaviour and initiate target group-specific marketing automations. Customers can therefore be addressed on an individual level with personalised emails.
Custobar relies on first-party data tracking and collects data directly from the customers, which offers a significant opportunity as third party cookies are coming to an end. This first-party data enables marketers to create personalised and relevant advertising based on customers' individual preferences and behaviours, and, consequentlich, can increase engagement and, ultimately, conversions.
All advantages at a glance:
https://www.custobar.com/testimonials/personalised-email-marketing-brought-customer-turnover-for-la-mer/
La mer’s astonishing performance after implementing Custobar in 2020 is down to their strategic way of using it. The results were amazing:
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