adstrong

Name of the product or service

White Label Brand CSS

Votes: 65

Product or service description

Winning at Google Shopping is hard since the competition is fierce and margins are tight. adstrong's White Label CSS solution helps overcome these challenges and enables hundreds of brands dominate Google Shopping ads!

Due to the unique legal situation in Europe, Google has launched the CSS program. This program has been adopted by the majority of online shops who use a CSS provider to boost the CPC of their Shopping Ads and therefore increase their performance. But it's important to understand that using an external CSS and owning your own CSS are two different pair of shoes. The CSS providers themselves get many additional benefits that far surpass the conventional CPC boost.

But becoming a CSS provider is really difficult and includes lots of work and know-how. Here's where adstrong steps in: our plug & play solution empowers shops & agencies to become Google Shopping CSS providers. With zero work and zero risk. Being a CSS provider unlocks super-powers for the shops' campaigns that make their performance fly & sustainably accelerate the shops' growth.

The name of the CSS is shown in every Google Shopping Ads impression far more prominently than the name of the shop itself. Shops who are using an external CSS are not only marketing an external brand with their ads budget, their ads are even generating free traffic for their competitors!

Small & large online shops from all over Europe put an end to this by employing our White Label CSS solution. They get massive branding & visibility, higher CTRs on their ads, free extra traffic from Google Shopping, additional Google support when it counts and exclusive Google perks for better campaign management.

The strong benefits and ease of use of our White Label CSS solution has taken the market in a storm. Currently 15 - 20% of all Google CSSs worldwide run on adstrong's White Label CSS solution making us the number 1 player in the market.

Distinction from the competition

1 As every Google CSS in the market, adstrong's White Label CSS solution increases the effective CPC of Google Shopping Ads by up to 25%.

But only a White Label CSS provides these extra benefits: 2 Millions of highly visible brand impressions for free since the brand is shown in the "by CSS" link which is much more visible than the shop name. 3 Increased CTR on shopping ads: Studies have shown that ads from shops with their own CSS are clicked more. The reason is that the brand name is shown more prominently thus increasing the relevance of the ad. 4 Extra Google Support in case something goes wrong. 5 Advanced Google Shopping features such as managing negative Keywords for PMax on campaign level instead of account level.

But adstrong goes one step further than other White Label providers by offering unique extra benefits: 6 Free Google Shopping traffic: Clicks on the "by CSS" link at the bottom of shopping ads are free and lead to the CSS site. These sites usually do NOT show many products of the shop whose ad caused the free click. => Shopping ads are usually generating free clicks for the competition! We stops this. Our advanced tech ensures that only the shop's products are shown on the CSS landing pages. This ensures that the free traffic benefits our customers instead of their competition!

7 We not only offer an exceptional support for all CSS related topics but even provide a CSS mastery class where our clients learn about all advanced CSS tips & tricks to get an additional edge on Google Shopping.

8 As leading white label CSS provider adstrong operates >15% of all CSSs worldwide. We developed our solution in close collaboration with Google and are in constant communication to continually improve it. In contrast to other providers, our White Label CSS solution is 100% Google compliant & there has not been a single complaint from Google.

9 And last but not least our solution is plug and play. No work for the shops. Neither during setup nor going forward.

Product or service innovations

During the last 12 months we have developed two important innovations:

  1. Free Clicks Booster: The beforementioned technology that ensures that the free traffic generated by the "by CSS" link in shopping ads leads to CSS landingpages that exclusively feature our clients' products. While all other CSSs lead to landing pages that mostly show products of competitors.

  2. CSS Mastery Class: The beforementioned educational content that helps our clients get most out of the Google CSS program to beat the competition by knowing the advanced tactics & tricks.

Customer case study

"We have been cooperating for a long time and can warmly recommend adstrong due to their deep knowledge and professional approach. Due to the very good performance of adstrong, we rolled out the cooperation internationally and continuously increased the budget."

  • Julia Schapher, Head of Performance Marketing at DefShop

Case Study with DefShop White Label Brand CSS Situation: Google Shopping Campaigns for DefShop were running via a conventional CSS.

Approach: To further increase the performance, the existing shopping campaigns were migrated to a White Label DefShop CSS.

Result: ✓ CTR of shopping ads increased by 12% (by 0.2% from 1.4% to 1.6%). ✓ Defshop got 5% additional free traffic on their products on an ongoing basis through adstrong’s Free Clicks Booster. ✓ The ads continuously generate millions of additional brand impressions for free for DefShop.

Case Study with INTERSPORT White Label CSS Situation: Google Shopping Campaigns for INTERSPORT were running via a conventional CSS.

Approach: To further increase the performance, the existing shopping campaigns were migrated to a White Label INTERSPORT CSS.

Result: ✓ CTR of shopping ads increased by 40% (by 0.6% from 1.4% to 1.96%). ✓ INTERSPORT got 3% additional free traffic on their products on an ongoing basis through adstrong’s Free Clicks Booster. ✓ BRAND IMPRESSIONS. ✓ The ads continuously generate millions of additional brand impressions for free for INTERSPORT.


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