Milkman First and Last Mile logistic Platform

Milkman Technologies offers a home delivery consumer-centric cloud solution, empowering Retail organizations to increase profitability, through convenient and sustainable delivery options. Based on AI-powered algorithms, Milkman Home Delivery Platform connects shoppers’ and businesses' needs, eliminating infeasible deliveries and reducing operational expenditures. This platform drives efficient delivery execution through advanced route optimization. It suggests optimal volume distributions and strategically allocates smart day/time slots, for both premium and economy shoppers, thereby significantly reducing unsuccessful delivery attempts. This customer-centric cloud platform has been designed to feed customer expectations in alignment with business requirements, transforming the Last Mile from a logistical challenge into a key competitive advantage. Critical challenges addressed by Milkman Home Delivery Platform include: · Enhancing the customer experience by establishing active communication at every stage of the delivery process. · Taking charge of the omnichannel journey, from in-store or online shopping to the doorstep. · Gathering pertinent customer data to synchronize consumer preferences with the supply chain, ensuring a personalized and efficient service.

Milkman Home Delivery Platform offers a multitude of benefits. Firstly, it excels in exceeding shoppers’ expectations (+42% customer satisfaction score) by providing a range of delivery options, intelligent visibility into the delivery process, and a high degree of choice and control for the customer. One of the standout features is its ability to mitigate the mismatch between fluctuating demand and inflexible transportation capacities. By dynamically adapting to volatile demand patterns, Milkman Home Delivery Platform ensures optimized transportation logistics, minimizing inefficiencies and maximizing resource utilization (-25% transportation costs). Furthermore, it prioritizes environmentally conscious practices by significantly reducing mileage (-22% vehicle usage) and enhancing successful first delivery attempts (+6% first attempt success rate). This reduction in unnecessary travel not only benefits the environment but also streamlines the delivery process, enhancing efficiency. Moreover, the implementation of user-generated policies for a fully automated exception management system empowers users to tailor the service to their specific needs, while ensuring a seamless and automated handling of exceptional cases. What truly sets Milkman Technologies apart from competitors is its foundation as a carrier. This understanding of the challenges within the logistics and delivery industry has allowed Milkmann Technologies to create a service that's not just innovative, but also practical and efficient. This knowledge and experience in handling deliveries from within the carrier ecosystem give a unique perspective in understanding and effectively addressing the pain points of both customers and businesses.

“Smart Promise” has been designed to empower end-customers with advanced preferences regarding their preferred delivery day and time, providing comprehensive visibility into their order's journey. This innovative system, based on the Adaptive Capacity Engine developed on high-powered and unique algorithms, empowers retailers by offering dynamic pricing that adapts to real-time demand, thereby fostering stronger brand loyalty. In today's market, customers seek more than pre-set delivery schedules and prefer brands that offer interactive delivery options. With Smart Promise, customers have the freedom to select their preferred time slots and pay accordingly. This flexibility not only benefits customers but also provides advantages for retailers: by financially incentivizing broader delivery slots, it ensures better distribution of volumes while eliminating unfeasible deliveries, ultimately reducing operational costs. The process is facilitated through several components: “Density Analyser” provides an overview of the delivery options per area, tuning the optimal Service Level and reducing costs and CO2 emissions. “Capacity Configuration & Monitoring” oversees current and projected fleet capacity, preventing overpromises and overspending. At the checkout stage, Smart Promise actively encourages the adoption of wider time slots, striving for enhanced distribution efficiency and a more eco-conscious service. Moreover, even after finalizing a purchase, customers retain multiple delivery options, ensuring ongoing flexibility and choice. In summary, "Smart Promise" represents a paradigm shift in customer-centric delivery solutions, offering not just convenience but a genuine commitment to reliability, sustainability, and adaptable service, benefiting both consumers and retailers.

EasyCoop is the online shopping service of Coop Alleanza 3.0, the largest cooperative of Italian consumers, born in early 2016 from the merger of Coop Adriatica, Coop Consumatori Nordest and Coop Estense. It has 2.3 million members, 21 thousand employees, about 450 sales points and about €5 billion turnover. With dedicated dark stores and a revolutionary delivery service guaranteed by Milkman Home Delivery Platform, EasyCoop came up to be a new innovative channel. The project debuted in the cities of Rome, Padua and Bologna and it is now active in the most populated areas of Central and NorthEastern Italy. Excellence, flexibility and customization have been set as primary goals since the beginning. Marco Di Falco, Co-Founder & Chief Operating Officer EasyCoop, explains: “Not long after launching the service, we decided to change our tagline from -Easy Convenient at Home- to -EasyCoop EasyLife- as we wanted to convey a more direct message about the broader value that our service was meant to unlock. And a crucial piece of what EasyLife stands for is that, thanks to Milkman Home Delivery Platform, it precisely allows customers to personalize the delivery slot and balance convenience and cost for each and every order. Milkman Home Delivery Platform is enabling a wide range of delivery dates and time-window width options, but equally important is offering real-time visibility on the expected time-of-arrival. Many of our customers complete their orders, typically with lots of stuff, over multiple days, looking for predictability more than ultra-fast delivery. Equally important was the impact on cost: enabling our customers to choose from a wide range of flexible delivery windows, and most convenient shipping fee, was crucial for our operations team to better align and plan logistics and routing”.

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