Name of the product or service

Social Commerce

Votes: 70

Product or service description

Bazaarvoice Social Commerce turns social content into shoppable experiences that drive sales – wherever shoppers are. Our solution includes several different offerings:

-Scheduling and publishing of social content across all major social media platforms. We sort and tag content using AI tools to help identify top-performing content and recommend optimal times to post. We enable the user to tag products in the video or photo which makes them shoppable to drive revenue.

-Robust analytics and insights provide users with forecasting tools that indicate the best time to post and identify content that will perform best. We analyze top media by views, product clicks and revenue attributed to each image or post so that they can be measured by the success of the posts across all channels in one place.

-Galleries allow brands and retailers to post inspirational, shoppable social images across their digital presence. Our galleries offer a 144% increase in conversion rate when users interact with their content.

-Like2Buy is our link-in-bio solution, where shoppers can browse a shoppable Instagram feed, make a purchase, and more. Referred visitors spend more time browsing on-site, view more pages, and have a greater average order value than the average mobile consumer.

-Showroom lets our clients turn any image or video into a storefront and introduce people to their next great find. Bounce rates drop, time on site increases, and the number of products consumers take notice of skyrockets.

-Reveal turns any photo into an actionable experience, enabling consumers to discover and shop for the products they love by hovering over them. It’s the easiest way to drive commerce from images and video. It drives traffic from the visual content on a blog, e-commerce site, and partner sites.

-Visual Syndication Network helps businesses distribute user generated content to all of the places their customers shop.

Distinction from the competition

Bazaarvoice social commerce tools provide a digital commerce breakthrough, bringing an incredible discovery and shopping experience to virtually any marketing channel you can think of – Facebook, Instagram, TikTok, Pinterest, Twitter, email, website, and more. It works like a charm and gives marketers a completely new way to engage their audiences and drive value from their work – all with no ongoing involvement from their IT team.

But what really sets us apart from the competition are the deep insights showcasing ROI that all of our Social Commerce capabilities provide. While many of our competitors are solely focused on scheduling and analyzing the performance of their posts using traditional metrics such as reach, engagement and follower growth, we are able to help our clients focus on driving revenue on to their site with social content.

Product or service innovations

In October 2023, Bazaarvoice acquired the creator marketing platform, becoming the first-of-a-kind integrated creator platform. With the platform, we added creator discovery and management technology to its existing creator-managed services. This ensures our clients can build a creator marketing strategy with the choice of service options that best suit their social commerce needs.

The acquisition of the platform accelerates our customers’ ability to harness the power of social commerce by activating content across their communities of everyday customers, creators, and brand ambassadors. According to a recent study we commissioned, creator content is the most used type of content by e-commerce sites, after branded content.

Thanks to this integration, brands and retailers can now discover the ideal creators for their marketing strategy. They can use 20+ advanced filters or simplify creator search with our GenAI offering with text, mood boards, conversational chat, and lookalike recommendations. Whether they’re looking for a nano creator with followers in the thousands or macro influencers with 250K+ followers, they can collaborate and manage their creators seamlessly from one place, with an option to skip over any of your competitors’ creators.

Customer case study

Bazaarvoice client Villeroy & Boch wanted to showcase its products being used in real-life settings, so customers could see how pieces may actually look in their own homes. The brand had already been using user-generated content (UGC) to connect with customers on social media for several years, but realized finding new ways to integrate this content into its online store would provide better visuals for shoppers and increase conversions.

“User-generated content is one of the most trustworthy types of content a brand could show to their customers,” said Sabine Kaufmann, Head of eCommerce Operations Dining & Lifestyle at Villeroy & Boch.

They implemented Bazaarvoice Galleries and Social Commerce tools to display visual UGC on homepages, product pages, emails, and newsletters, with the goal of increasing conversions.

“We want to show authentic, trustworthy, real-life content from our customers’ lives, their tables, their rooms, and their homes,” said Kaufmann. “A picture is worth 1,000 words. It can help describe a product far better than any words could.”

In the last year, the company has seen an incredible 175% increase in time on site, 275% increase in conversion rate and a 29% increase in average order value. For those who engaged with Bazaarvoice solutions vs. those who did not.

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