MakeBeCool

Name of the product or service

MBC Product Bundle

Votes: 103

Product or service description

Advanced Bundle Products App – a tool for optimizing sales through a variety of upsell and discount options

With a high level of customization, the MBC Bundle Products app empowers merchants to craft visually appealing bundles tailored to their customers' preferences. Users can elevate their average order value, stimulate sales, and effortlessly boost revenue. Whether they aim to provide Buy-One-Get-One deals, quantity discounts, or create customizable bundles, this user-friendly app covers it all. It offers valuable insights through AI-driven recommendations and allows users to monitor their top-selling products. And to sweeten the deal, it seamlessly integrates with all Shopify themes

MBC Product Bundle enhances revenue generation by creating bundled products, simplifying the management of upsell options, and streamlining warehouse operations

Distinction from the competition

3 key aspects of our competitive advantage:

  1. We have implemented a full set of different patterns for creating bundles and at the moment we are the only application with such an offer. Mix&Match, BOGO, Quantity breaks, Mystery Boxes, Gift Sets, Shop-the-look, multi-packs, package deals, and custom builders. This basic set of patterns we have implemented, as well as options for discounts and product combinations, makes our offer truly universal
  2. Many developers make complex things difficult to manage. Our key goal is to make the application easy to manage and understand while providing a sophisticated technology solution. Thanks to our constant work with users, receiving feedback, and analyzing behavior, we achieve the simplest possible interface while implementing a complex technological solution
  3. Our service as part of a sales strategy and increasing revenue. Building partnerships with our merchants, gaining insights on the strategy for using our products and training other users. Constant delivery of knowledge through the application and impact on the revenue of our merchants
Product or service innovations

This year we have 2 innovations that we invested in - Bundle Academy & AI Bundles

Bundle Academy: We collect and package the experiences of our users, which brought them a significant increase in revenue, and share this experience in the form of cases and detailed checklists so that other merchants can repeat this success. Stores that complete our cases from Bundles Academy in 90% of cases receive an increase in Revenue of 10% or more

AI Bundles: Thanks to the volume of data obtained, we learned to analyze and predict the best combinations for bundles. This allowed us to achieve such results that even without using a discount or any other functions of the application, some AI bundles begin to generate sales immediately after installation, showing good conversion

Customer case study
  1. icarus.eu increased their bundle sales by 140% in 6 months, and the average order value also saw a substantial 24% increase in the same period

Icarus turned to the MBC Bundle Products App to address their bundle management woes. The store was particularly interested in the Mix&Match bundle pattern and enabling instant purchases directly from the collection page. With the support of our development team, Icarus swiftly implemented the customizations they needed

The MBC Bundle Products App allows for the perfect presentation of their 37 unique bundles. Customers could easily explore various combinations of well-known brands and Icarus' own in-house products.

A full version of the case – https://www.makebecool.com/apps-blog/how-icarus-kite-foil-center-increased-bundle-sales-by-140

  1. rekmed.org increased sales by 13% YoY without using discounts while bundling products

Offering bundles has a noticeable impact on the average order value by incentivizing customers to increase their spending. The option to receive additional items in conjunction with products like workbooks serves as a compelling reason for customers to make larger purchases.

An analysis of the performance reveals that bundles have significantly contributed to RekMed's sales growth. In the previous year, they achieved a remarkable 13% increase in sales compared to the preceding period, underscoring the effectiveness of their bundling strategy

Bundles brought in over $100,000

A full version of the case – https://www.makebecool.com/apps-blog/how-to-increase-sales-by-13-yoy-without-using-discounts-while-bundling-products


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