Name of the product or service


Votes: 141

Product or service description

Pipedrive is an easy and effective CRM for closing more deals. With Pipedrive, sales teams at small and medium-sized companies can track their sales pipeline, manage leads, and automate their entire sales process in one central place, so they can focus on selling. Today, over 100,000 customers across industries in 170 countries leverage Pipedrives' award-winning software to manage their sales process.

Today’s CRM communications tools are a lot more granular and versatile than in times past. They allow companies to create optimized campaigns and address customers’ specific needs to win them over. Pipedrive’s features ensure salespeople don’t drop the ball on their next big sale. They allow them to stay in contact with prospects, engage with them better, build trust and brand awareness and initiate contact with leads at the perfect time for them to proceed and not a minute too early.

Distinction from the competition

Pipedrive’s product offering covers the entire revenue cycle, supporting teams with finding high-quality leads, closing deals faster, growing their revenue, and concentrating on what really matters in business—building and nurturing relationships with customers. Pipedrive's visual sales pipeline makes customer relationship management a breeze by allowing salespeople to track leads, spot opportunities, measure key activities, streamline sales workflows and focus on sales success.

Among the various sales technologies, email still stands out as one of the most effective and affordable tools. A robust email strategy can help salespeople connect with their target audience, nurture communication with prospects and move leads throughout the sales funnel using features like open and click tracking, sales templates and email automations. Pipedrive customers send nearly 10M emails monthly. Data shows that there is a +26% lift in response rate when users follow up by email (yet most do not). In addition, 22% of wins had email threads in their sales inbox.

Automated reminders and follow-ups increase productivity, eliminating repetitive, time-consuming tasks. Real-time reports show sales reps and sales managers what business processes to prioritize.

Product or service innovations

In 2023, Pipedrive introduced its new AI-powered Sales Assistant, providing sales professionals with predictions on a deal's win probability and recommendations for the next best actions, ultimately increasing the odds of winning deals. Consequently, SMBs using Pipedrive now have access to a personal virtual assistant that utilizes the latest AI technology to help prioritize efforts, focus on the right deals, and identify potential bottlenecks in their sales pipeline.

Simultaneously, the recently launched Sales Inbox with multiple email account sync consolidates all emails in one place, enabling faster response times by eliminating the need to switch between platforms. A new labeling capability allows salespeople to categorize emails based on their criteria, filtering and identifying those with common traits, simplifying the process of finding and sorting emails. Companies that are using email templates have 23% more deals and they win deals 9% faster.

Customer case study

Over 100,000 small and medium-sized businesses use Pipedrive in 179 countries. Here are some comments from our users:

  • Pipedrive is the best tool I’ve ever found! From email tracking to workflow automations and game-changing integrations, Pipedrive has plenty of features that help us go beyond our sales targets. (Nirmal GyanwaliManaging Director, Nirmal Web Studio)

  • Pipedrive is a powerful tool for our sales team - all of our important sales info is now streamlined and easy to act on. (Sean Court, founder at Beaumont & Co)

  • Like us, Pipedrive is evolving rapidly. We love this and the personal and ultraresponsive support. (Simon Schoop, CEO at 4-advice GmbH).

  • Pipedrive is created for salespeople. It's the kind of software that just works – I don't have to try to make it work. It already does. It's just perfect. (Tiffany Largie, founder and CEO at Largie Business Strategies)

More case studies can be found on our webpage: https://www.pipedrive.com/en/case-studies

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