Name of the product or service


Votes: 147

Product or service description

Pipedrive is an easy and effective CRM for closing more deals. With Pipedrive, sales teams at small and medium-sized companies can track their sales pipeline, manage leads, and automate their entire sales process in one central place, so they can focus on selling. Today, over 100,000 customers across industries in 170 countries leverage Pipedrives' award-winning software to manage their sales process.

When relying on spreadsheets or traditional pen-and-paper methods to track sales, sales professionals often lack a clear understanding of their sales processes, pipelines, and opportunities. Alternative CRM users often join Pipedrive as they are looking for a CRM that is easy to use, set up, and effective in driving sales performance. Built by actual salespeople from the beginning, our product development principle has been to include only features that salespeople need for their day-to-day tasks.

Distinction from the competition

Pipedrive’s product offering covers the entire revenue cycle, supporting teams with finding high-quality leads, closing deals faster, growing their revenue, and concentrating on what really matters in business—building and nurturing relationships with customers. Automated lead nurturing saves hours of sales professionals’ work; they won't miss a follow-up and can focus on the right leads. Sales insights offer real-time sales reports and allow salespeople to grasp the details of their sales funnel. Moreover, Pipedrive is a sales tool tailored to fit any business, aligning seamlessly with every stage of a buyer's journey.

In addition to fully integrated email marketing and project management tools, Pipedrive’s sales-first CRM has nearly 500 apps in its marketplace, integrating Pipedrive with strategic software providers trusted by millions of users.

Product or service innovations

In the last 12 months, Pipedrive's product innovation has included the integration of AI technology and updates to features that help customers close deals more efficiently.

Last fall, Pipedrive introduced its new AI-powered Sales Assistant, providing sales professionals with predictions on a deal's win probability and recommendations for the next best actions, ultimately increasing the odds of winning deals. Consequently, SMBs using Pipedrive now have access to a personal virtual assistant that utilizes the latest AI technology to help prioritize efforts, focus on the right deals, and identify potential bottlenecks in their sales pipeline.

Other significant product updates include:

  • AI-powered SmartApp Recommendations, analyzing customers' businesses and suggesting the most relevant apps from the Pipedrive Marketplace to cover and automate the revenue pipeline. Initial results already show that customers using Sales Assistant close three times more deals than those who don't.
  • A new Sales Inbox with multiple email account sync that consolidates all emails in one place, enabling faster response times by eliminating the need to switch between platforms. A new labeling capability allows salespeople to categorize emails based on their criteria, filtering and identifying those with common traits, simplifying the process of finding and sorting emails.
  • A series of new updates to its Automations feature, making it easier for admin users to build and set up efficient workflows with their teams. These updates include easy automation sharing with teammates and effortless automation ownership transfer.
Customer case study

Some of our case studies from Germany:

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