HawkSearch by Bridgeline

Name of the product or service

HawkSearch by Bridgeline

Votes: 47

Product or service description

HawkSearch powers digital experiences for some of the world’s largest brands. Our innovative site search solution goes above and beyond any other search tool in the market. HawkSearch enables companies to capture greater traffic, increase order value, and drive conversion. Our suite of digital experience solutions provides feature-rich eCommerce and content management capabilities, turn-key site search and merchandising, SEO optimization tools and more – all designed to keep your revenue climbing.

Distinction from the competition

Dynamic Marketing: Utilize a proactive set of tools that amplifies your marketing plan to effectively interact with visitors. HawkSearch empowers businesses to strategically guide a visitor's experience with specific search queries.

Relevant Recommendations: Appeal to your visitors by displaying contextually relevant content or products to increase the chance of conversion.

Personalization: Increase engagement, sales, and customer satisfaction by leveraging data and machine learning to personalize the shopping experience.

Smart Insights: HawkSearch provides the ability to focus results through different strategies to provide rapid, relevant results for your visitors.

Smart Autocomplete: As a visitor starts to type, Smart Autocomplete predicts and displays relevant products, categories, or content—ultimately leading to fewer clicks for the user. A flexible interface provides the ability to tailor the search experience.

Product or service innovations

Added a new site search connector for BigCommerce

Released the first B2B site search Connector for Optimizely

Added in new E360 dashboard features and reports

New Rapid UI framework, WooRank widget, and a What Do You Want To Do section to help with advanced features like search tuning and AI

Customer case study

Berlin Packaging:

HawkSearch empowers Berlin to provide very accurate and relevant search results, which display the exact products that customers want to purchase. A large diverse offering of items are categorized in an easy to find manner and search refinement can be further achieved by such product facets as material type, cap style, color, shape, and size. HawkSearch has enabled Berlin Packaging’s customers to find the products they need in a very effective and efficient manner.

By utilizing the HawkSearch marketing dashboard, Berlin Packaging can proactively impact customers’ search results via such tools as Relevancy Tuning, Boost & Bury, Banners, popular searches and more. With Relevant Recommendations, Berlin Packaging gained the ability to display trending and similar items for upselling and cross-selling opportunities. In addition, dynamic metrics reporting provides Berlin Packaging the ability to measure the effectiveness of their marketing strategies with actual customer search data.

The HawkSearch automatic re-indexing feature allows Berlin Packaging to keep their online inventory levels and pricing strategy current for thousands of products, which allows their customers to rely on the website’s product availability and cost of materials data. Having accurate inventory and pricing information gives Berlin the ability to market their product offerings in alignment with their manufacturing goals.

Increase in Conversion Rate YOY: ^27%

Average Searches Per Day: ^3,100

Unique Users Daily: ^1,300

Positive feedback & testimonials

“The HawkSearch stage is extremely instinctive, eCommerce centered, and wealthy in highlights.” -Dioesie W., Commerce

"We have had 5 different search solutions over the last 10 years and HawkSearch is by far the best. It allows our technical team to easily fire up new websites and also enable our marketers to do the merchandising job they need to do." -Juan B., Freelancer

"With thousands of products of such an enormous variety online, we needed a search partner that would organize our website in an uncomplicated and shopper-friendly fashion. HawkSearch has been a great solution for us, as now our customers can easily search for everything they need and also stay updated on current inventory levels. HawkSearch is also a great help in our marketing efforts, by providing tools that help us promote our campaigns and other sales efforts.” Rebecca Gummerson, Senior Director of Ecommerce at Berlin Packaging

Website

www.hawksearch.com


Winners of E-commerce Germany Awards 2022

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