Sendinblue

Sendinblue is the only all-in-one digital marketing platform empowering B2B and B2C businesses, e-commerce sellers and agencies to build customer relationships through end-to-end digital marketing campaigns via email and WhatsApp, transactional messaging, CRM, chat, and marketing automation. Unlike other marketing solutions built for enterprise-level budgets and expertise, Sendinblue tailors its all-in-one suite to suit the marketing needs of growing SMBs in tough markets. We dream of a world where small businesses are on equal footing with big brands. That’s why we give them the tools big companies use to attract, engage, and nurture their customer relationships — without the enterprise price tag.

Sendinblue was founded in 2012 by Armand Thiberge with a mission to make the most effective marketing channels accessible to all businesses. Headquartered in Paris with offices in Seattle, Berlin, Bangalore, Sofia, Noida, and Toronto, Sendinblue supports more than 500,000 active users across 180 countries. Sendinblue has more than 700 employees globally.

Serving small to medium-sized businesses has been a part of our DNA from the start, because we understand where they are coming from and where they want to go. Everything from our features, support, and pricing is designed with one notion: creating the best all-in-one sales & marketing platform to help SMBs all over the world to grow their business and manage their customer relationships across all digital channels. With an easy-to-use range of products & features they will be able to control costs while receiving top quality customer support in their language and timezone. We are leveling the playing fields and empowering SMBs to thrive and grow. That’s why we created Sendinblue.

The 5 main attributes of our product, at the service of SMBs:

Easy to use: Our platform allows you to easily set up marketing campaigns without any special knowledge. Customers are feeling stress-free, satisfied, in control, fulfilled and proud of their work and their beautiful marketing campaigns.

Affordable: Our platform is affordable and fairly priced, so you only pay for what you use. We want to make users feel accomplished by making the smart choice.

Multi-choice: Email, SMS, Facebook, WhatsApp, Chat, CRM, and more: Our platform gives customers all the features and channels they need in one place so that they can grow at their own pace and build stronger customer relationships.

Exceptional support: Our customer service is the only one in our category available in six languages, in multiple time zones, and through multiple channels. We want our customers to feel reassured, respected, understood and heard.

Reliability: Because our platform is reliable and high-performing, customers have high deliverability on their campaigns. We want to make our customers feel serene.

During the past 12 months, Sendinblue has acquired five companies—Metrilo, Pushowl, Chatra, Meetfox, Yodel.io, and will announce more in 2023— and is on a mission to become a one-stop-shop for businesses to engage and connect with their customers throughout the entire customer journey. We have evolved from a solely email marketing solution to a highly trusted multi-channel solution that keeps the world’s SMBs running today in over 180 countries.

Due to the acquisitions, Sendinblue now offers a variety of features, from email marketing (with automation, landing pages, and more), Conversations (including chat and a shared inbox for WhatsApp, Facebook, Instagram, and email campaigns), sales CRM platform and transactional messaging, and integrates with more than 75 other leading business tools and shop systems, including Shopify, Shopware, Wordpress, Zapier and Stripe.

Trusted Shops Reactivates 21% of Unengaged Contacts Thanks to Marketing Automation

Trusted Shop's Email Marketing B2C Manager Tanya Angelova and her team were on the lookout for a reliable and GDPR-compliant email marketing tool with strong automation functionality to streamline its weekly newsletter strategy and reactivate unengaged contacts.

In the fall of 2020, a reactivation campaign was run. For this purpose, a workflow with three dispatch points was created. The aim of the campaign was to reactivate contacts who had not engaged with the weekly newsletter for six months. These unengaged contacts received an email with a subject line that read, “Our gift for you.” If they opened the email, they were sent a second email four days later, which included a report on how to spot fake shops. After seven days, customers who did not open the first email were also sent this second email. Once a contact opened the second email, they were automatically put on a list of reactivated contacts. As a final reactivity test, subscribers who had zero engagement in the following six months were sent a farewell email including a three-question survey about the newsletter and Trusted Shops products. As a result, this campaign alone reactivated over 10,000 contacts.

Thanks to the reactivation campaign, Trusted Shops was able to reactivate 21% of unengaged contacts. “Our newsletter is a real success story! Our open rates here are 30% and for our newsletter about fake shops, which comes out once a month, they are even 36%,” says Tanya. The Trusted Shops newsletters also have a click-through rate of 9.6% and a click rate of 2.9%, along with a very low unsubscribe rate of 0.15%. The aim is now to build on this success. Work has already begun on developing a Preference Center, which will be used to identify particular interests of customers in more detail. Customers are asked which topics interest them the most so that future email campaigns can be even more targeted.

Award wins include Top 100 Software Company by The Software Report (TSR), MarTech Breakthrough Award: Best Overall Marketing Automation Platform in 2022, G2: Leader Winter 2022, Leader Enterprise Winter 2022, Best Results Mid-Market 2022, Best Software Awards: Top 50 Marketing Products, Best Software Awards: Top 100 Fastest Growing Products, Cloud Ecosystem Award: SaaS Leader 2022

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