Bloomreach Engagement is a single platform that combines the power of an email service provider, a customer data platform, artificial intelligence, marketing automation, and web personalization. It allows businesses to remove data silos and unify customer data from any source into 360° customer profiles, then use this data to launch personalized campaigns in real-time through Bloomreach Engagement built-in-channels.
Ultimately, customers are guided through a tailored, cross-channel journey that shows them the right product, at the right time, backed by real-time insights. In practice, that technology allows a brand to build a customer journey with personalization at the forefront.
E-commerce is now the main form of commerce, and as we enter into a digital first world, it is Bloomreach’s mission to develop commerce experiences that don’t just satisfy customers, but also surprise and delight them.
Unlike competitor’s solutions, Bloomreach Engagement is specifically built for commerce. Digital has increasingly become the first channel through which customers engage with a brand, whether for inspiration, research, or purchase. The need for brands to offer personalized digital experiences that ultimately drive conversions (whether online or offline) is absolutely critical.
That’s why we’ve built our solutions with commerce at the forefront, powering our email solution with unified, actionable data. This data, optimized by powerful AI, allows brands to drive meaningful customer journeys that convert on any channel and every journey, leading to measurable business results and increased revenue.
In 2022, Bloomreach launched more than 15 new product features across all three of their product pillars. Engagement specifically continued to deliver innovation for its customers. New features across Engagement include but are not limited to:
-Real-Time Page Personalization (also referred to as Managed Endpoints): makes near real-time changes to a web page, mobile application, or any third-party app at the server, rather than at the time of page load, to deliver fast, flicker-free personalization.
-Plug & Play Library: allows marketers to reduce the time spent completing time consuming tasks such as creating workflows, connecting channels, and automating triggers.
-Custom Campaign Dashboards: empowers teams to take control of their analytics directly within the app, without depending on IT or data scientists. It provides marketers with the ability to easily create and customize their own campaign evaluation dashboards, down to individual channels, with their preferred metrics and goals.
-Centralized Site Access: offers simple, centralized login access for businesses with multiple brands. With SSO capabilities, marketers can now log in once to manage all of their brands’ sites from a single place.
-Personalized Marketing for Salesforce Commerce Cloud (also referred to as Salesforce Commerce Cloud Connector): allows Salesforce Commerce Cloud users to easily connect their commerce store to Bloomreach Engagement. Marketers can unify data in a single view and run powerful, data-driven campaigns in as little as two weeks.
-Contextual Personalization in Banners and Popups (also referred to as Weblayers): ensures marketers can build every web campaign with the customer at the center. It allows users to scale 1-to-1 A/B tests so that each customer is shown personalized offers, product recommendations, or content they are most likely to convert on, adjusting to customer activity in real-time during each site visit.
Benefit Cosmetics, the number one prestige makeup brand in the UK and the number one brow brand worldwide, is one of the fastest growing beauty brands with locations in 59 countries. Benefit reached out to Bloomreach for assistance with a marketing campaign that would launch an entirely new range of products, specifically a new line of blushes. Bloomreach Engagement was able to orchestrate omnichannel campaigns, which combined email, lead generation, and weblayers. Email marketing in particular was key to moving customers forward in their journey with Benefit after acquisition through other channels.
With Bloomreach’s tools, Benefit heavily segmented its customer audience, and four different pre-launch emails were sent to different audiences to drive excitement and set the scene for the campaign. Once the campaign launched, Benefit’s creative marketing mindset combined with Bloomreach Engagement’s customer journey orchestration proved to be the core of the blush campaign campaign. Thanks to Bloomreach’s all-in-one platform, Benefit was able to attribute leads and orders to the right channels and could make a calculated and strategic decision on where to invest in future product campaigns.
The blush launch campaign generated extremely positive results for Benefit. Benefit’s click-through rate on blush launch emails were 1.7 percentage points higher than the global retail average. The launch emails also generated 40% more revenue than similar emails sent by Benefit earlier in the year. There was also a 50% higher click-through rate on the launch emails compared to other Benefit campaigns that year. Ultimately, Bloomreach successfully deployed the campaign through multiple channels and helped Benefit’s marketers see which products were performing the best so that they could optimize their efforts accordingly. Specific product sales have skyrocketed because of these efforts in comparison to last year.
In February 2022 Bloomreach announced a new investment of $175 million, more than doubling our valuation in one year to $2.2 billion. The funding, which follows a $150 million investment announced in January 2021, was led by Goldman Sachs Asset Management with participation from existing Bloomreach investors Bain Capital Ventures and Sixth Street Growth. The company also entered into a credit facility with J.P. Morgan which solidified Bloomreach’s strategy through scaling their solutions and driving innovation in e-commerce.
Bloomreach was also named the “Best SaaS Product for E-commerce and E-shops” by the 2022 International SaaS Awards for its comprehensive suite of services for e-commerce matched with innovation. This level of expertise was shown through Bloomreach’s work with Benefit Cosmetics to implement an omnichannel experience for their customers.
Amy Del Pizzo, CRM Coordinator at Benefit remarked that the campaign was successful and delivered enjoyable experiences for their customers: “We are always looking to drive launch awareness, recruit new customers, and support our D2C site through our CRM capabilities and the campaign has definitely been a great success for Benefit. With the dashboard and analytics we have access to, as well as the reports and segmentations we can create, Bloomreach has helped us see the products that are performing best so we can optimize accordingly. Because of that, we’ve seen all of our blush sales skyrocketing versus what we saw a few months prior.”
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