Kaufland Global Marketplace

Name of the product or service

Kaufland Global Marketplace

Votes: 115

Product or service description

Kaufland Global Marketplace is an all-in-one solution that allows online sellers to sell nationally and internationally on the Kaufland marketplaces. The networked multi-marketplace technology allows the central control of all offers, orders and product data from just one portal. Furthermore, Kaufland Global Marketplace offers support with many free services that are necessary for successful growth in online business. The all-in-one solution offers sellers an ideal infrastructure to grow both nationally and internationally and become a global player. This happens quickly, as sellers avoid the lengthy process of building up their own resources. Kaufland Global Marketplace supports international business growth with free services like taking care of the customers payment in different currencies, and services such as translations of product data to ensure a successful start. For a successful customer experience and to support the sellers, first level customer service will be taken care of by Kaufland. There will even be a free translation service for customer tickets available in the future. Kaufland will take care of the performance marketing in the relevant country marketing channels and once listed, sellers will have the opportunity to further increase their sales with Sponsored Product Ads. Kaufland Global Marketplace provides access to many marketplaces with just one registration and one basic fee, regardless of the number of marketplaces sellers want to sell on. Sellers who register for Kaufland.sk and Kaufland.cz will sell for free, without commission or basic fee, for the first 6 months of the marketplaces and will receive a €1200 Sponsored Product Ads discount.

Distinction from the competition

The benefits of selling with Kaufland Global Marketplace: ● High reach: access to 32 million visitors per month on Kaufland.de alone ● Strong brand awareness: 1,500 Kaufland stores in 8 countries ● Multi-marketplace technology: one registration provides access to many marketplaces ● Fair and transparent conditions - one basic fee for all marketplaces ● Multi-channel marketing included (SEO, SEA, price comparers, social media, customer brochures) ● Relevant payment methods for all countries included ● A wide range of connectivity options and simple set-up via GTIN ● Free translation service for product data ● Personal Seller Support in multiple languages ● First level customer support in multiple languages ● Early Bird Offer available for Kaufland.sk and Kaufland.cz ● No contractual terms

Product or service innovations

In March, we revealed the launch of Kaufland Global Marketplace. Our all-in-one solution marks an important milestone for our digital expansion and offers sellers an ideal infrastructure for successful online growth both nationally and internationally. But Kaufland.de also continues to grow online. We can look back on another year of positive sales performance, in which we were able to further expand our share of the market. In some cases, we recorded double-digit growth rates in important categories such as Kitchen & Household and Fashion. This development can be traced back to having many competitive offers from our sellers and the high reach of our marketplace. That led to Kaufland receiving several awards for its online visibility. Most recently, we received the “Up-and-Coming Brand of the Year” award in the Digital Index 2022 and are thus considered one of the most important brands on the internet.

But there’s even more to share: We used 2022 to equip Kaufland Global Marketplace with services and technologies that let sellers grow successfully in e-commerce without needing to build their own resources. A few of these include restructuring our Seller Portal into multi-marketplace technology and building up additional supporting services for our sellers. This allowed us to stock our first items from selected test sellers in our new Kaufland fulfillment warehouse in June, increasing the availability of next-day delivery as an option on the Kaufland.de marketplace.



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