Rich Content Product Cards

Classic product cards are lost in the "ocean of content". Did you know that researchers analyzing the internet environment distinguish the concept of "content shock"? It defines an informational overload which often occurs in descriptions consisting mainly of similar, compact blocks of text. Rich Content is therefore a way to attract the consumer’s attention. They receive valuable quality content created in the spirit of a user-friendly experience and using the latest graphic technologies that present the product in an attractive way and arouse the customer’s interest.

How do we work?

• Customer journey optimization - we make reaching the products easier and we minimize the purchasing path.
• E-merchandising - we make customers more likely to decide on a specific product thanks to its appropriate online presentation with the help of adapted content.
• Analytics - we analyze consumer behavior in the online space to be able to ensure a real increase in sales.
• Brand areas - we create shop-in-shop solutions that give products unique exposure in e-shops.
• B2C/B2B platforms - we design and implement platforms targeted at retail clients and businesses.
• Aftersales - after making a purchase, we continue to attract the attention of the consumers by offering them after-sales care.

The „Rich Content” card is a message that sells twice. Attractive and factual presentation of the product in which content is adapted to the needs of the consumer and the form – to the requirements of the online store. Thanks to a Premium card your product is described in an accurate and attractive way where the consumer's need arises – in the online purchase process.

How do you profit from it?

• Increase in online sales conversion.
• Consistent brand image at online points of sale.
• Highlighting the key features and functions of products through the language of benefits.
• Distinguishing products from the competition.
• Product cards in line with the latest consumer trends. CTA included in the product card.
• Product cards directly emphasize the benefits and are a cheaper solution than advertising.
• The ability to quickly scale cards for other products on offer.

We manage sales and after-sales processes in e-commerce while building consumer-brand relationships at all points of contact. Our product cards contain in-depth information about the offered product presented in the language of benefits. They are embedded on the product page in the online store – in place of the standard description or below it. We specialize in product cards for all online sales channels – including the marketplace.

We reach the target audience with effective and creative product communication directly where they look for insights and expertise - at product card rich description at largest online stores. We offer product cards adapted to the standards and technical requirements of all major sales platforms:

• Amazon,
• Allegro,
• Ceneo,
• Media Markt,
• Neonet,
• Rossmann,
• Flixmedia,
• El Corte Inglés.

Also, in cooperation with the Poznań University of Technology, we have created an original framework that combines biometric, psychophysiological, and neuromarketing research. We combine biometric research with neuromarketing and psychophysiological tests to get the best results in the preparation of content and marketing communication, UX/UI design, or training/e-learning methods. We use the original system and research process developed together with scientific authorities operating in the field of neuromarketing at leading universities in Poland and abroad.

Research techniques:

• Eye tracking - it refers to the process of measuring where we look. These measurements are carried out by an eye tracker that records the position of the eyes and the movements they make.
• EEG and QEEG - technique for recording and interpreting the electrical activity of the brain (electroencephalography) and brain mapping to determine the effectiveness of the used means.
• SC and GSR - the method measures the electrical conductance of the skin along with psychophysiological tests allowing the discovery of real opinions and emotional reactions.

"The cooperation with AF.agency was characterised by a high degree of professionalism and flexibility right from the start. Together with a good technical implementation, the end result was optimal for our eCommerce platforms. The implementation of our rich content cards based on the XML solution worked excellently for all our partners. At any time during the projects, we were able to contact the agency with questions. The positive feedback from our shop partners as well as an already emerging increase in turnover encourage us to continue our cooperation with Af.agency." - Kai Haase, Marketingmitarbeiter bei Amica Group (Amica International GmbH)

https://af.agency/