Smurfit Kappa

Name of the product or service



Product or service description

eHug is an innovative paper based packaging solution for bottles. The target is to protected the bottle using only corrugated cardboard. With this solution we replaced all plastic protectors with a single flexible design that will adapt to the different bottles adjusting the pressure exerted on them. The idea is to provide a device to stabilize the bottle inside the box, as well as to protect it by creating air pockets around it. All this is achieved through a simple and economical structure that can be used alone or two by two for greater safety

Distinction from the competition

eHug is an innovation bottle packaging solution for ecommerce, which comes without any plastic foile. It's renewable, 100% recycable and biodegradable.

Product or service innovations

Smurfit Kappa is an innovative company which creates hundreds of new product designs and solutions every year. Here you'll find some case studies:


Smurfit Kappa GmbH

Winners of E-commerce Germany Awards 2022

learn more & register for Expo

Do you want a free ticket to visit E-commerce Berlin Expo on 23. February 2023? 5 stages of presentations, over 200 exhibitors.

You will receive a digital ticket as a ready-to-print .pdf file a few days before the event. Your registration means acceptance of the Terms & Conditions.

E-commerce Germany Awards 2023

Networking Party & Awards Ceremony

  • 22nd February 2023

    Event date


Do you have any questions? Feel free to ask!
Aleksandra Dalemba Event Manager
  • 22nd February 2023

    Event date

  • E-commerce Capitals Sp. z o.o. Sp.k.


  • POLAND, 60‐586 Poznań, ul. Botaniczna 26/2


  • VAT ID PL7792439665