eHug

eHug is an innovative paper based packaging solution for bottles. The target is to protected the bottle using only corrugated cardboard. With this solution we replaced all plastic protectors with a single flexible design that will adapt to the different bottles adjusting the pressure exerted on them. The idea is to provide a device to stabilize the bottle inside the box, as well as to protect it by creating air pockets around it. All this is achieved through a simple and economical structure that can be used alone or two by two for greater safety

eHug is an innovation bottle packaging solution for ecommerce, which comes without any plastic foile. It's renewable, 100% recycable and biodegradable.

Smurfit Kappa is an innovative company which creates hundreds of new product designs and solutions every year. Here you'll find some case studies: https://www.smurfitkappa.com/de/innovation/success-stories

Smurfit Kappa GmbH