ZigZag Global

Name of the product or service

Refund to Gift Card

Votes: 42

Product or service description

With more consumers than ever before shopping online, returns have naturally become an integral part of the eCommerce experience. 76% of consumers check the returns policy before making a purchase and 44% will abandon their basket if they are not impressed with what they see (ZigZag Global Retail Returns Study 2022). The returns process is redefining relationships between customers and retailers like never before.

The sale is not lost on a return, nor is it the end of a retailer’s relationship with a customer. Returns are simply part and parcel of doing business online. Often, the high returning customers are the VIPs retailers want to keep. Shoppers that buy a lot will naturally have to return a lot too and as returns have started to take centre stage, customers have redefined what a good returns experience looks like.

ZigZag’s latest innovation allows retailers to process refunds through a digital gift card. Refund to Gift Card ensures the sale stays within the retailer’s business, therefore minimising the financial impact of returns. It also encourages repeat sales and therefore increases overall revenue.

Distinction from the competition

Improved customer experience for the festive season Despite a raft of global supply chain issues peak season was still a blockbuster. There was a 24% increase in both the volume and the value of returned goods over the holiday season of 2021 against the same period in 2020. A rise in returns naturally hits a retailer’s bottom lines with higher costs attached to completing each sale, an issue heightened by the recent rising fuel prices and sustained supply chain capacity issues. However, by offering customers the opportunity to refund to a gift card, they were able to keep cash in the business at a difficult time.

The innovation has also been particularly popular with customers during the festive season. 58% of UK consumers like the option of having the value of their refund returned to a retailer’s digital gift card for them to spend in the future, or more importantly, for the recipient of the gift to be able to get a hassle-free refund. This figure rises to over 75% when looking at shoppers under 35 years old. The digital gift card return option allows consumers to offer their recipients an easy way to choose their own item if the gift was not quite right. It has been widely accepted as a great additional refund option by ZigZag’s retailers and their customers alike.

Fraud prevention By utilising the refund to gift card option, retailers can better guard against fraudulent returners or limit their impact. For customers partaking in ‘bracketing’ – the act of buying multiple sizes or colours with the intention of returning at least one item – the gift card option means customers must evaluate the practice and trust website sizing guides and images more. Astonishingly, 41% of UK consumers admitted to ‘bracketing’ in 2021, rising to 59% of consumers under the age of 25.

Product or service innovations

Customers of some of the world’s leading retailers get redirected from the retailer’s website onto ZigZag’s retailer-branded portal. Customers can then select the items from their basket to be refunded or exchanged, simultaneously providing a reason as to why they are making the return. The customer will then get the option to refund to gift card or original payment method, depending on the retailer’s returns policy.

After, the customer is then provided with a list of the most convenient or cost-effective carrier services from ZigZag’s extensive logistics network, with a PUDO map highlighting the closest drop off points. In the penultimate step, a returns label or QR code is generated for the customer to present the Post Office or driver collecting the returns etc. Finally, the customer is emailed a digital receipt of the gift card refund, complete with steps for how to claim it.

Customer case study

We have rolled out the solution to a number of world-leading retailers that would like to remain confidential for now, although we can provide references privately.

Positive feedback & testimonials

The company has already made a return on investment after managing nearly 20 million returns this year to a GMV value of over 1£ billion.



EGA contest categories

Best Sales & Growth Solution

Recognizing top tools driving sales and business growth, this category celebrates a wide spectrum of solutions. From Mar... (more)

Best Communication & Engagement Solution

In the "Best Communication and Engagement" category, we celebrate the innovative solutions that empower e-commerce busin... (more)

Best Customers Experience Solution

In the 'Best Customers Experience' category, we celebrate solutions that collectively elevate the e-commerce shopping jo... (more)

Best Global Expansion Solution

In the category of "International Expansion and Globalization," we commend solutions that empower e-commerce businesses ... (more)

Best Logistics and Shipments Solution

In the "Logistics and Shipments Solution" category, we honor innovative solutions that revolve around the complex world ... (more)

Best Fulfillment and Optimization Solution

The "Fulfillment and Optimization" category celebrates solutions that empower e-commerce businesses to deliver exception... (more)

Best Platform & ERP

In the "Best Platform & ERP" category, we recognize the industry's leading solutions powering businesses with transforma... (more)

Best Payment Solution

In the realm of Best Payment Solutions, we celebrate cutting-edge offerings that redefine the way businesses process tra... (more)

Best Analytics & BI Solution

In the realm of the Best Analytics/ BI Solutions category, we commend exceptional solutions that empower businesses with... (more)

Best Agency Showcase

In the 'Best Agency Showcase' category, we celebrate agencies that have achieved excellence through their transformative... (more)

Best Omnichannel & Integration Solution

In the "Omnichannel & Integration Solution" category, we celebrate the e-commerce solutions that seamlessly connect the ... (more)

Best Tech Evolution & Innovation

In the 'Evolution & Innovation' category, we celebrate visionary tech solutions that not only redefine the digital comme... (more)

Passionate about e-commerce? Join us on 22.02.2024!

Register now and get your complimentary ticket for E-commerce Berlin Expo! Explore 5 stages of presentations and meet 250+ exhibitors!

You will receive a digital ticket as a ready-to-print .pdf file a few days before the event. Your registration means acceptance of the Terms & Conditions.

E-commerce Germany Awards 2024

Networking Party & Awards Ceremony

  • 21st February 2024

    Event date


Do you have any questions? Feel free to ask!
Aleksandra Dalemba Event Manager
  • 21st February 2024

    Event date