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Prime Penguin

Name of the product or service

Prime Penguin Platform

Votes: 44

Product or service description

Prime Penguin is an award-winning, logtech scale-up that specializes in e-commerce logistics. Based in the city center of Stockholm and backed by leading industry professionals, we strive to disrupt the industry from the inside out – completely redefining the E-commercial experience for business owners worldwide.

Prime Penguin provides e-commerce businesses with a cost-efficient and effortless solution to integrate their e-stores with warehouses and marketplaces worldwide. We help you procure, outsource, and control all your logistical proceedings in a digital and cloud-based interface. By leveraging a network of pre-integrated logistics partners and market-leading integration technology, with headliners such as Shopify and WooCommerce as part of our grapevine, the Prime Penguin Platform makes sure that your commercial data is flowing between the sales channels and the warehouse management system (WMS).

Prime Penguin’s team consists of individuals who possess a deep skill-set within e-commerce, logistics, and tech. Our team has several years of experience in the industry and leverages the latest cloud-based technology to offer seamless logistics services to our clients. As a modern tech company, we value sustainable and long-term solutions. Our operations focus on delivering efficient flows and environmentally viable solutions which aims to minimize time and pollution from handling and transporting goods.

  • INNOVATIVE: Constantly innovating and guiding the industry forward
  • CUSTOMER-CENTRIC: We always put our customers and their e-stores in the center of everything we do. Solving their unique problems and finding the best possible solutions denotes our main goal.
  • RELIABLE: When you outsource your logistics with us, we want you to be able to feel fully confident in our technology and carefully curated logistics partners.
  • APPROACHABLE: We strive to always meet clients and partners with kindness, helpfulness, and clarity.
Distinction from the competition

Our Penguin Powered Technology is global, integrated, and scalable.

ORDER ROUTING MADE EASY – Prime Penguin is ideal for order routing with multiple sales channels and warehouses. All orders will be gathered in Prime Penguin and instantly routed to an optimal warehouse, according to your needs.

INVENTORY AND STOCK UPDATES – Get full control of your entire inventory and never get out of stock. Prime Penguin will inform and remind you before getting low in quantity.

PLUG AND PLAY – Outsource your logistics and connect all your systems and sales channels within minutes without IT competence. Prime Penguin is pre-integrated with most e-commerce platforms, selected marketplaces and experienced in building customized connections to your needs.

ONE CONNECTION TO ALL WAREHOUSES – Prime Penguin will route all your client orders to an optimal warehouse, based on your preferences and built-in machine learning.

INTEGRATED – Through a plug-and-play connection, Prime Penguin gives you quick access and total digital control over your e-commerce logistics. Bring your tools and services with you, Prime Penguin is built for integration.

ALREADY HAVE A PARTNER? – It is possible to use Prime Penguin together with your existing 3PL or internal warehouse.

GREEN CONTRIBUTION – Prime Penguin helps e-shops to find, control, and overview those warehouses located near their clients. This, of course, minimizes the order delivery time, but also the total amount of CO2 pollution. One example of this is that our technology and global network both hold the potential of cutting down on emissions occurring by flight transport without causing any delay in the order delivery time. Those long-distance direct deliveries can be changed into shorter and more environmentally friendly deliveries, thanks to the smartness of Prime Penguin.

Product or service innovations
  • Omni marketplace integration.
  • Further work on optimizing order routing with the help of our unique technology and dynamic platform.
  • Highlighted as environmentally improving in a close up study written by two students at Chalmers technical university.
  • Continuously expanding our global network.
Customer case study

We have several case studies posted on our website. I'll include a link and some excerpts.


"Running a small-scale, start-up business is no easy feat, however; as Rotan quickly realized, a lot of the work is done by the owner of the brand, especially early on in the growth process. Understanding that help was needed in order to properly manage the logistics behind Pure Pooch, Rotan started looking around for a reliable yet affordable 3PL solution that ticked all desired boxes. When learning about Prime Penguin and our unique technology, it quickly became clear that our service was the obvious choice for Pure Pooch – an effortless 3PL solution perfectly adapted for dog products of all kinds."

"Prime Penguin’s cloud-based platform, built with the latest technologies and with the current E-commerce climate in mind, enables full digital control of all your outsourced logistics. The platform is pre-connected to and integrated with a range of carefully chosen 3PL partners and major E-commerce platforms, giving you full access to all logistical activities as they occur. Through Prime Penguin, Pure Pooch has outsourced all their logistical activities to a Swedish 3PL who makes sure that the fulfillment process runs smoothly, keeping customers happy and the supply chain as sustainable as possible. Meanwhile, Pure Pooch can monitor the proceedings from any device at any time, making sure that all steps along the way are accounted for. The result? Effortless logistics and happy pooches all over Europe."

Positive feedback & testimonials

“Having a company like Prime Penguin by our side is a crucial part of our business as we have no knowledge of the complex world of logistics. Without their integration, the shipping part of the business would be a big load to carry, something we don’t have the strength to do with all the other tasks that need to be done.” – George Rotan, founder and CEO at Pure Pooch

“We went through several integration companies, but Prime Penguin stood out by providing a simplistic solution to a complex problem. Their integration is simply unmatched and so is their service.” – George Rotan, founder and CEO at Pure Pooch

"Great service for growing companies, easy to connect your WMS to your e-commerce. And the support is great!" – Johan Jörnbo, Tanrevel

"Prime Penguin is a great platform that helped a lot in simplifying our supply chain and warehousing service. Highly recommended!" – Gloria Fazza, Simrisalg

"Great partner with excellent support. Prime Penguin offers a very competitive solution for new started e-commerce businesses." – Göran Portefaix, Swaggin Tails

“Prime Penguin offered a solution that previous providers couldn’t. In the old set-up, we had created a lot of duplication of work for us as our goods were not synchronized continuously. Any new item had to be created manually in both our sales platform and our Warehouse Management System (WMS). We also experienced some instability and on numerous occasions, customer orders were not forwarded to Webshipper. Thanks to the partnership both order and stock information are now synchronized in near real-time with the third-party solution and we have a more stable and flexible solution.” – Kristian Rogndal, Co-Founder of Lyglede.no



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learn more & register for Expo

Do you want a free ticket to visit E-commerce Berlin Expo on 5th May 2022? 5 stages of presentations, over 180 exhibitors.

Please, fill in your personal details in the form below

E-commerce Germany Awards 2022

Networking Party & Awards Ceremony

  • 4th May 2022

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Feel free to contact us regarding our offer. Regards!
Marta Masternak Key Account Manager
+49 30 2555 987
  • 4th May 2022

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