Tweakwise

Tweakwise is the most complete e-commerce suite for conversion optimization. Our SaaS product offers personalized site search, merchandising, and recommendations for webshops on all platforms and programming languages.

Business users are in control of all aspects of the webshop they manage. Smart algorithms and personalized components offer e-commerce visitors an immersive shopping experience. Our customers measure a structural conversion increase of over 15%, leading to more turnover and higher NPS.

Personal feed - shopping feed a la social media Javascript implementation for site search and merchandising Personal Merchandising - dynamic and personalized product listings Smart filters - filters and filter values sort automatically based on usage Live chat support Assigned customer success manager for each client

Two years after Plus launched its webshop in 2016, the focus was on improving their search engine. Product search became central to improving the website. "We have succeeded excellently in this, we have won a number of awards with our website and app for a reason. The next step now is optimal personalization, in which the search engine is set up at customer level, the individual customer journey. Tweakwise helps us with this; you shouldn't want to invent this kind of intelligence yourself."

"In 2020 we developed the personal merchandising feature," says Mark Veldkamp, commercial director of Tweakwise. "A feature that shows the most relevant products on the online shelf based on a personal profile. The customer profile is built by combining different data sources and onsite behavior. Not only the customer, but also the organization benefits from the tool." In addition to aiming for conversion, which increases when a personalized offer is shown, Veldkamp says you can use different merchandising strategies. For a food retailer, these will place more emphasis on aspects such as margin, previously purchased products and brand preferences, while for a fashion retailer, stock levels, available sizes or even inspiration will weigh more heavily. "Watching visitors become buying customers. The organization itself has control over the online shelf plan."

Arie van Zijtveld, e-commerce category & conversion manager at Plus, is currently rolling out the personalization tool in cooperation with their web builder in a so-called A/B test. This involves comparing both the current version of the website and the personalized alternative. "What does it deliver, how can we better serve our customer with relevant offers? You want to avoid coming up with offers for cat food, when you can know that someone has a dog."

“For us as an online retailer in home & living, it’s crucial that we effectively connect our customer journeys and demands to our product range. Tweakwise gives us the technology to easily categorize our products and make them sortable and findable.”

• Jeremiah Albinus, CEO fonQ

''Clear, based on data, regular new features and improvements. And: accessible, always an answer, proactive; that gives you the feeling of growing together.''

• Vincent de Wit, Marketing Manager Maxilia

''Tweakwise is very user-friendly and accessible. It offers useful tools for the sorting of your products and creating and overview of your website’s search feature. Thanks to the extensive support pages and the useful e-learning for beginners, any questions you may have are answered quickly.''

• Linsey Knol, Content Specialist Ter Stal

''Completely managed by your business, without development or IT intervention. Implementation is smooth and the possibilities are endless.''

• Carlo van Veghel, Category Manager IGO Promo

www.tweakwise.com