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OneTrust PreferenceChoice

Name of the product or service

Cookie Consent

Votes: 103

Product or service description

OneTrust PreferenceChoice™ enables marketers and publishers to drive transparent user experiences, build trust, and comply with 100s of global data privacy regulations and frameworks, including the CCPA, GDPR (General Data Protection Regulation), and IAB TCF. The mission of PreferenceChoice is to provide organizations with privacy centric solutions to advertising, marketing and sales activities that include collecting user consent and preferences across channels, domains and devices and centralize consent preference data across AdTech systems.

Distinction from the competition

Trust and privacy are not new concepts. What is new is organizations leveraging trust and privacy as a business differentiator and competitive edge. Ever since the advent of the “endless scroll” people have raised concerns about tech’s influence over us. But now that we’re confined to our homes and most social, personal, and professional interactions are taking place online, the risks are feeling closer to home. It is no longer enough to simply meet regulatory requirements, but business must be able to clearly communicate how they are acting as conscious stewards of a consumer's personal information.

Gaining customers’ trust — not just in a business’s products and services, but in its core purpose and ethical design—is fundamental to a company’s success.

Now this isn’t the reality for every company, but it lays an interesting precedent. How can businesses avoid these questions by building trust into the DNA of their operations? How can every project, every website development, and every new feature, have trust and ethics at its core?

This is where OneTrust comes in. We’ve exploded onto the scene, building software that defines an entirely new market category of trust. We’re bringing together everyone in the company – from privacy, and security, to marketing, sales, legal, GRC, and ethics – and giving them a platform to manage trust at a global scale (for a cost-effective price).

Before OneTrust, privacy, security, marketing, and third-party risk professionals had to rely on email or excel-based processes for their regulatory compliance. This became unmanageable, especially with new regulations requiring companies to not only be compliant, but to demonstrate compliance. We innovated and released several new products to tackle new regulatory compliance challenges and help companies with specific requirements of global regulations.

Product or service innovations

OneTrust's size and scale allows it to offer the easiest-to-use and most affordable solution for implementing use cases including: Privacy Maturity Benchmarking, Data Protection by Design and Default (PbD), Data Protection Impact Assessments (PIA/DPIA), Third-Party Vendor Risk Management, Incident and Breach Response, Data Mapping (Records of Processing), Customer Preference Management, Consent Management, Website Scanning & Cookie Compliance, Mobile App Scanning, Data Subject/Consumer Rights Management and Policy & Notice Management. The software, available in 60 languages and integrates with 300 technology partners.

Customer case study

Herman Miller is a globally recognized and publicly traded provider of furnishings and related technologies and services. According to Dustin VerBeek, Herman Miller’s Senior Digital Marketing Strategist, the team’s goal is to get more people into the sales funnel; however, Herman Miller also recognizes the importance of managing customer data privacy and consent. To do this the team integrated PreferenceChoice technology with its existing marketing stack to create user-centric privacy experiences that are on-brand, compliant, and trustworthy.

Herman Miller leverages PreferenceChoice Consent and Preference Management and Consumer & Data Subject Rights Request solutions. Data-driven marketing facilitates more personalized content, but capturing the consent required to reach an audience and drive engagement is increasingly complex in a privacy-focused world. To simplify this task, Herman Miller implemented OneTrust PreferenceChoice Universal Consent and Preference Management across all 300+ of their webforms. This powers the company to collect consent with detailed records of who, when, and what a person was told as well as how they consented. For the user, this creates better experiences by demonstrating respect for customer choices while integrating marketing applications for consistency across marketing and sales activities.

By giving users control, Herman Miller is driving better opt-in rates and granular opt-down setting options versus a global unsubscribe. This means they can select their exact preferences, including which emails they want to subscribe to (design, healthcare, education, investors, careers, etc.). Herman Miller gives this level of choice and control to all users, regardless of if their regional laws require consent. This enhances their culture of trust and positions them well as privacy regulations become more stringent globally.

Positive feedback & testimonials

Hear it from our customers: 1 . "OneTrust PreferenceChoice is run by our marketing team, and the nice thing about the tool is we have had to do very little on the legal side. The marketing team understands exactly how to use the tool and what to do. That’s a really powerful aspect of the tool—it doesn’t require a team of lawyers and can be used cross-functionally throughout the business." said Jim Casey, Akamai, Associate General Counsel and Chief Data Protection Officer 2. "Oftentimes, privacy laws seem counter-intuitive to what marketers are trying to accomplish. Yet, if we look at our marketing initiatives as a way to build trust, then we win as a company. By providing transparency and choice around consent and preferences, Herman Miller not only stands out from the crowd as a marketing engine, but as a global enterprise in today’s shifting regulatory landscape", said Dustin VerBeek, Herman Miller, Senior Digital Marketing Strategist



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learn more & register for Expo

Do you want a free ticket to visit E-commerce Berlin Expo on 5th May 2022? 5 stages of presentations, over 180 exhibitors.

Please, fill in your personal details in the form below

E-commerce Germany Awards 2022

Networking Party & Awards Ceremony

  • 4th May 2022

    Event date


Feel free to contact us regarding our offer. Regards!
Marta Masternak Key Account Manager
+49 30 2555 987
  • 4th May 2022

    Event date

  • E-commerce Capitals Sp. z o.o. Sp.k.


  • POLAND, 60‐586 Poznań, ul. Botaniczna 26/2

    Legal address

  • VAT ID PL7792439665