Name of the product or service

Storyblok’s CMS - deliver powerful content experiences on any platform: Corporate websites, ecommerce sites, mobile apps, and screen displays.

Votes: 97

Product or service description

Storyblok is the world’s first headless CMS that works for both developers & business users. Storyblok is the first headless CMS that offers a unique combination of visual editing tools and highly customizable content blocks for marketers on top of a modern headless architecture that gives developers the flexibility to build fast and reliable digital platforms.

Distinction from the competition

A traditional CMS makes it difficult to repurpose content for different platforms. And while other headless systems may be more flexible for developers, their capabilities for editors are still too limited.

Instead, Storyblok offers a unique combination of visual editing tools and highly customizable content blocks for marketers on top of a modern headless architecture that gives developers the flexibility to build fast and reliable digital platforms.

The USPs on why customers choose Storyblok over our competitors are:

Visual Editor: The visual editor of Storyblok gives you a preview of the changes you make to your website, even before those changes go live. Let your team edit your website as they browse.

Component Approach: Nestable content blocks make content management easy even within complex layouts. You may already create components like headers, teasers, grids or feature sections. Content blocks allow you to reuse those components elsewhere, refilling them with new content each time if necessary.

Advanced technology support: Storyblok works with all technologies, frontend frameworks and fits all your projects. Call it Jamstack or cloud-native. Storyblok supports it all. View all supported technologies here:

Product or service innovations

1/2021 E-commerce integrations:

  • Shopify Plus
  • Shopware
  • Bigcommerce
  • commercetools

02/2021 - Storyblok Bridge Update

03/2021 partner program launch

05/2021 - publicly available Storyblok design system

07/2021 Content Delivery API V2 with 30% speed improvement

10/2021 improved images service and automatic WebP detection

11/2021 Storyblok V2 public preview

Customer case study

Stronger: Stronger is a Swedish lifestyle brand made for women. The brand is present worldwide and sells online in over 120 countries, finding inspiration from the natural forces of nature that encompass energy and strength - a tribute in their design and ethos to the women who wear their products to satisfy their needs and all levels of workout. Before switching to Storyblok, Stronger was used to a more monolithic CMS structure. With the company keen to target a larger global audience, Stronger looked for ways to rebrand its brand for the international market while aiming for rapid business growth overall. The result was a website that had an impact with higher conversion rates, more orders (+ 167%), reduced costs and overall administration, and an expanded global presence (traffic +123%), and support for customers around the world. Read more:

Bols - a Dutch distiller and distributor of alcoholic beverages, including vodkas, gins, liqueurs, and more. Bols was founded by Lucas Bols, where is the world’s oldest distilled spirit brand, dating back to 1575. The brand distributes to more than 110 countries worldwide, focusing on B2B distribution and selling. As bars and restaurants were closed, and Bols had to think fast on their feet to innovate and keep up with the shift in the industry towards a more consumer-based approach. Thus came about Bols' goal in reinventing and selling their products to a direct-to-consumer (D2C) approach. For Bols, taking up Storyblok and a Shopify Plus combination not only aided them in powering their eCommerce expansion to the US with the right localization tools but also gave flexibility and management to Bols’ marketing and commerce teams to fully manage and orchestrate their content as they want their story to be told. Read more:

More eCommerce case studies:

Positive feedback & testimonials

“Storyblok was a perfect fit for us. On the one hand, it was satisfying the developers who wanted to have a nicely structured API-based system, and on the other hand, business users got a really good looking interface with real-time live preview.” – Johannes De Zordo, Senior Frontend Developer at Marc O’Polo

“Storyblok enables us to not focus only on the products but also to display the experience that comes with your products. In our industry, we want to show the magical experience of creating cocktails and the easiness of doing that in your own home. The way the content is managed in Storyblok, we can really bring that magic to our consumers with an intuitive and easy to manage platform.” – Joris van der Spek, Global eCommerce & CRM Manager at Bols

“With Storyblok, you can see everything that you do in real-time, and that is very important for an eCommerce site. For example, if you are deciding on certain text color, it’s important to see how it looks with images. With Storyblok, we can see that in a preview and approve the changes before it goes on the site. I think it’s the best tool I’ve ever worked with.” – Hanny Eldblom, eCommerce Team Leader at Stronger

“Storyblok is way more than just a CMS for us [...] I would recommend Storyblok not only to development teams but also to business departments who are searching for an easily maintainable CMS. Also, project managers who are keen on finishing projects on time and on budget.” – Maria Künzner, Technical Project Manager at Marc O’Polo


Winners of E-commerce Germany Awards 2022

learn more & register for Expo

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E-commerce Germany Awards 2023

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  • 22nd February 2023

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