MoEngage

MoEngage is an insights-led customer engagement platform trusted by more than 1000 global consumer brands such as Deutsche Telekom, Samsung, Nestle, Hearst, Groupon, Flipkart, Travelodge and more. As an engagement brand, we’re reimagining customer engagement in an AI+Machine Learning first world. MoEngage’s differentiated customer engagement platform is insights-led, enabling hyper-personalisation at scale across channels. Our three-pronged approach makes customer acquisition, engagement, and retention simple, allowing them to innovate faster.

Building the customer engagement platform of tomorrow - Robust, innovative product roadmap and vision to help brands create in-the-moment customer experiences

• Customer-first, innovation-led organisation and vision - providing the platform and solutions that marketers need to create in-the-moment customer experiences that foster engagement
• Built for marketers and product owners - intuitive UI and ease of use help drive user adoption to our platform
• Future-proof mobile marketing platform to help brands stay one step ahead in their customer engagement strategies
• Having a sophisticated, AI functionality, known as Sherpa which improves AI-assisted features to help marketers build successful marketing campaigns. Sherpa automatically figures out the right message variant and the right time to send it for every customer interaction
• Adding new collaboration and gamification features to foster marketing efficiency and teamwork
• Building new customer journey orchestration capabilities to help marketers personalise the customer experience across channels

MoEngage is an open platform, with APIs and connectors to allow our customers to integrate their martech suite and other tools for better user segmentation and campaign performance.

Customer Insights powered by AI We provide actionable, cross-channel analytics across the funnel & lifecycle. MoEngage brings together native & ingested data into our CDP to create a unified customer profile (including any online/offline sources like CRM, CDP, web, call-centre, POS). Customers can also integrate MoEngage with their existing tools; we support Open Analytics & built-in integrations/connectors. Our Accelerater Partner Network provides access to technology, agency & SI partners all across the globe. Our AI engine Sherpa analyses real-time data, surfaces insights (through behaviour, funnel, cohort analysis, etc.), and fuels predictive/custom segmentation to determine which of our clients' customers are loyal, disengaged and churned as a customer. MoEngage then recommends the next action based on insights to create cross-channel campaigns for each individual.

Dynamic Product Messaging (DPM) Dynamic Product Messaging (DPM), is a solution designed to help businesses communicate relevant products from their catalog based on the user's browsing history through push notifications (app/web) and emails. This solution is built upon the platform’s proprietary Sherpa Interaction Graph, which maps each user’s behavior with the products/content from the catalog and powers these product recommendations.

Marketers can set up a regular sync of their product catalog and create campaigns targeting specific products to specific audiences, or let MoEngage automatically deliver the most relevant products to people. Products can be shown in single or multi-product creatives. DPM can be customised for use throughout the customer journey, from the discovery of products to the abandonment of shopping carts and continued engagement to drive repeat purchases.

Cocomelody’s marketing team had been driving cross-channel customer engagement with multiple tools and was using online ads with Google and Facebook to drive users to their website and app. However, over a period of time, the brand observed steep user drop-offs at various stages of the purchasing journey. Similarly, their ads’ conversion rates were not growing, which impacted their overall ROAS (return on online ad spend). The brand team also noted a lack of dynamic messaging and intuitiveness on their website and app, and they couldn’t determine exactly where the drop-off points were. Overall, they lacked important data analytics and the ability to personalise engagement campaigns.

Cocomelody’s team decided to opt for a more dynamic and centralised engagement tool that would help them do more with better customer interaction. Cocomelody’s marketing team had a clear vision of what they needed from an automated engagement tool:

• Centralise data from physical boutiques and its website to understand exactly where and why customers were dropping off
• Provide relevant messaging on the website to ensure users coming in from ads don’t abandon the site;
• Offer personalised engagement across channels (emails, website) based on the aggregated data and analysis

The brand decided to partner with MoEngage, deploy its customer engagement platform and leverage its dynamic approach to customer engagement.

Results: 30% More sales under the Try at the Home category 27% Increase in repurchase rate 69% Boost in return on online ad spend (ROAS) 5% Higher cost value reconciliation (CVR)

“MoEngage’s forward-looking engagement platform has been critical in enabling us to deliver contextual, personalised and relevant communication and alerts to our customers, at the right time, based on usage and behaviour patterns.

• Jonathan Abrahamson, VP Digitisation, Deutsche Telekom

“MoEngage is the best data-centralised CRM system and the best multi-channel marketing tool we’ve found. Using MoEngage, we can add as many customer attributes and custom events as we like to customer profiles, then filter customers for various campaigns and offers. It is very easy to collect the data, engage with customers and analyse our results. The bridal industry is very unique. Conversion time lag is very long, usually about six months. With the "flows feature," we can create several flows for dozens of campaigns with different trigger conditions to map the customer journey and keep them active on different channels, including SMS, email, push and Facebook retargeting ads. We also conduct endless A/B/C tests to help with personalisation attributes in the flow, which has become a powerful tool for us.”

• James Chen, Operations Director, Cocomelody

Cocomelody is a bridal brand offering haute couture for bridal and wedding parties at affordable rates. The brand is known for its omnichannel retailing across offline and online stores ensuring shoppers get a unique, hassle-free buying experience. Cocomelody has catered to more than 6,000 brides and 18,000 bridesmaids across the U.S. and China. The brand’s unique categories such as Material Swatches (look, feel and see colour and fabrics for customised dresses) and Try at Home (try bridal dresses at $25 and buy only if you like it) has provided them an edge with their customers.

https://www.moengage.com/