eSputnik - omnichannel CDP

eSputnik is a behavior-driven software that combines features of an email editor, marketing automation system, CRM, and site builder. It helps businesses collect and nurture leads, automate and personalize communication through different channels and retain customers. eSputnik provides all tools to manage your contact base at every stage of the life cycle.

eSputnik is an omnichannel CDP. It combines the functionality of a customer data platform and customer communication software. The platform provides a comprehensive set of tools to run data-driven marketing within one account. As a CDP, eSputnik collects data from all existing sources and unifies it in customer profiles. Enriched data further can be used for advanced segmentation and personalization. It also offers ultimate real-time analytics and complex reports like RFM and cohort analysis. eSputnik differs from most CDPs in faster integration and intuitive interface that doesn’t require voluminous instructions to be used. То get started with eSputnik users don't have to take special training. But its primary advantage is the ability to launch omnichannel campaigns directly in the system. eSputnik allows sending emails, SMS, web pushes, mobile pushes, and Viber messages, both bulk and triggered.

Over the past 12 months, the platform has received countless updates. Key innovations among them are product recommendations, subscription forms, HTTP webhooks, and pull messages that are coming soon.

• Automated product recommendations for the website. It enables to create product recommendations based on the user behavior and configure their type, appearance and placement without referring to third-party tools or resources. A marketer can add a block with recommendations to any website page without programmers or coding skills.

• Website forms. eSputnik has added ready-made integrations with forms that are published on sites built on Tilda and Wix. Contact data collected from such forms are sent straight to the system. eSputnik also allows to use native forms created on the platform. It can be inline or floating forms and modal windows. Without changing the code, users can add a form to any site page and edit its appearance in the drag-and-drop builder.

• HTTP webhooks. Previously, eSputnik’s users could exploit webhooks to track certain events in real time and notify off-site web applications about them. This year the platform has enhanced and perfected the functionality of using webhooks. Applying webhooks in campaign workflows allows to get content for personalized messages not only from data sources connected to the account but from third-party resources as well. It also enables to transfer data and even to initiate the message sending from external services.

• Моbile Арр and Website Inbox Messages. This upcoming feature is a screen within an app/website interface that stores persistent messages. It is similar to an email inbox but is designed for direct messages from a site or app. As opposed to push notifications, it allows customers to keep promotions and browse a chronological list of messages at any time.

Case Study: How to Get +20% Email Revenue Every Month with Product Recommendations

Antoshka is one of the biggest Ukrainian retailers of children's goods. Here you can choose, compare and buy everything that a child may need: items for newborns and babies, trending toys, clothes and shoes.

The main purpose of cooperation with eSputnik was to increase sales with automated personalized campaigns.

So, we need to set up triggered emails with personalized recommendations based on user behavior on the site:

• Abandoned carts;
• Abandoned views;
• Price drop for previously viewed products or for products in the cart;
• Reactivation;
• New items.
• Solution

Antoshka's marketers and developers from eSputnik have jointly developed several algorithms for product recommendations that can be used not only in emails but also on any website page. As a result, the user sees cards of those products that he’s most likely to buy.

Results

• Due to the implementation of behavioral triggers, the monthly income from the email channel has grown by an average of 20%.
• All performance indicators of personalized emails are higher than bulk ones: open rate and CTOR are more than 2 times higher, the transaction rate is higher up to 70%.
• Dynamic content accounts for almost 86% of all conversions from triggered emails.
• Recommendations in the Great deals and Similar items blocks increase the time users spent on the site and the number of pages they viewed. They also help potential buyers to make a choice in the category of goods they are interested in.

Thanks to the data processing in BQ, we understood what messages need to be sent to which clients and what time is appropriate. We needed a single platform that would allow us to sync all communication channels and automated workflows, and then deliver the result back to the database. After researching the market, we decided to choose eSputnik as it enables us to both receive data from Google BigQuery and return it back. This way, we enrich customer profiles and automate further communication processes.”

Andrey, digital marketer at brabrabra (https://brabrabra.ua/)

http://esputnik.com/