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Name of the product or service

Marketplace integration tool

Votes: 96

Product or service description

ChannelEngine is the leading platform connecting global e-commerce. It enables global distributed e-commerce, managed through a powerful suite of tools and partner-ecosystem, to maximize sales and profit while reducing international sales' complexity and minimizing the effort and needed workforce for direct consumer e-commerce.

ChannelEngine bridges any gap between current ERP/PIM/WMS/e-commerce platforms and external sales channels.

Our customers have the opportunity to increase their online presence and outsmart their competition by making use of the most comprehensive integration, where ChannelEngine.com: Automatically imports and updates your product information from the current platform, so you can keep your webshop, ERP, or PIM as the primary source Synchronizes stock and price changes between all marketplaces Automatically generates international invoices, taking into account European VAT rules Applies advanced pricing rules, allowing for desired margins and stock of other suppliers Sets up dynamic filters to control your product offer, including its specific minimum stock, margin, price, and other criteria Monitors your sales and shipments Provides translations services to address a multilingual aspect within sales networks Creates digital product bundles for long shelf-life items, similar products, or bestsellers to push revenues.

Distinction from the competition

Experience The technology is developed to be scalable, international, and extensible from the ground-based on > 17 years of e-commerce integration experience

Functionalities All needed functionalities are available and can be leveraged by adding new channels and platforms

Strong partnership network We have global agencies that give guidance and support to succeed on marketplaces

Sales channels 200+ marketplaces and sales channels, ranging from international marketplaces to B2C sites, shopping apps, and in-store portals to drop-shipment partnerships.

Cross-vertical/global coverage

Technology The technology has had over 6 years to develop, mature, and be ready for this scaling phase

Love Our customers and partners love our solution and actively recommend ChannelEngine

Product or service innovations

Competition Statistics: We have added extensive statistics of the competition on specific products, which allow you to see who the exact competitors are, which prices they are using, how many times our customers win the buy box, and the average difference in price.

Advanced Repricer: With the new functions in our repricing tool, our customers can automatically adjust prices in different scenarios and make sure that they will always win the buy box based on our customers' setup.

Customer case study

Brabantia case

Brabantia has always tended to solve IT challenges in-house. For this reason, the first Seller connection we made (with Bol Plaza) in 2018 was based on an API that we built ourselves. It worked well, but as platforms change continuously, it needed ongoing maintenance and support from our IT department. It is not a big issue, especially when you're only active on one marketplace.

However, looking at the ambitions to increase our Seller presence over multiple platforms and locales, the decision to step away from our own development was a pretty easy one to make. For this reason, we started to look around for ways to solve this problem. After discussing this with several other direct selling manufacturers, we quickly realized that we needed to look for a marketplace integrator. For this purpose, and after an extensive research and interview phase, we decided to partner up with ChannelEngine.

At the beginning of Q1 2020, we have started implementing ChannelEngine as a marketplace integrator in close cooperation with our IT department.

After a successful implementation, many new possibilities opened up for us to become active on certain marketplaces across Europe. It couldn't have been timed better! In the months following our onboarding, we faced a global pandemic and uncertainty of vendor turnover. A significant portion of vendor business was temporarily paused or reduced, after which our newly set up Seller accounts were able to take over much of the lost business. Because of this, we hit the ground running with our ChannelEngine connected marketplaces.

The Results

We grew from 1 to 10 Seller positions in a one-year timespan The new setup enabled us to deal with COVID-caused vendor shifts in a very efficient way Both of the bullets above ultimately led to a massive growth of Seller turnover A significant decrease in time-to-market for new seller positions Much less capacity needed from own IT department

Positive feedback & testimonials

“After meeting with ChannelEngine, we immediately realized that they were the perfect partner for us because they were very enthusiastic about our roadmap and proved to be just as ambitious as us when it comes to accelerating growth. Their service is solid, they integrate partners, they do everything they can to provide a smooth and fast integration no matter what our IT challenges are” (Hunkemöller).

“We cannot imagine what our business would be like without the use of software like ChannelEngine.com. Now we have many opportunities that we did not have previously" (Nelson Shoes).

"Channel Engine is so far the most user-friendly and intuitive software that we've worked with. Thanks to Channel Engine it is way easier for us to have a full content & data overview over multiple channels” (Mascot Online B.V.)



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learn more & register for Expo

Do you want a free ticket to visit E-commerce Berlin Expo on 5th May 2022? 5 stages of presentations, over 180 exhibitors.

Please, fill in your personal details in the form below

E-commerce Germany Awards 2022

Networking Party & Awards Ceremony

  • 4th May 2022

    Event date


Feel free to contact us regarding our offer. Regards!
Marta Masternak Key Account Manager
+49 30 2555 987
  • 4th May 2022

    Event date

  • E-commerce Capitals Sp. z o.o. Sp.k.


  • POLAND, 60‐586 Poznań, ul. Botaniczna 26/2

    Legal address

  • VAT ID PL7792439665