Retresco's Natural Language Generation platform, textengine.io, automatically transforms data into text.

textengine.io is the self-service SaaS platform from Retresco that automatically transforms structured data into text. The platform is powered by AI-based Natural Language Generation (NLG) technology that allows users to generate unique, reliable and 100% accurate content. textengine.io can generate texts in multiple languages so you can explore new markets and audiences without costly language services while also saving time and resources by automating your content production. textengine.io is best for optimising text-based processes through automation for eCommerce/retail, financial services, media & publishing, digital agencies. Automate unique product descriptions, articles, and reports.

In addition to AI-based features such as the text variant feature (see below), the linguistic analysis of data or the suggestion function for synonyms, textengine.io is particularly characterised by a high level of user-friendliness. The intuitive user interface of the platform ensures efficient workflows; special IT knowledge on the user side is not necessary. In addition, textengine.io can be seamlessly connected to existing infrastructures and thus enables smooth workflows in content projects.

With the release of a groundbreaking new feature called text variants suggestion, Retresco's natural language generation plattform textengine.io is taking the creation of texts to the next level: textengine.io now independently suggests high-quality texts based on a sample sentence entered - within milliseconds, at the touch of a button, and without any complicated setup by the user. The automatically generated texts can be adopted either partially or completely and can also be revised at any time. Human and machine thus work hand in hand: the software generates data-based text suggestions, while the human user ultimately decides how to use them. This new feature is particularly relevant in cases where large volumes of versatile, high-quality text are required. A positive side effect of creative and highly versatile texts, such as those created automatically within milliseconds by the new Retresco feature, is that they also perform well in SEO rankings. Consequently, it is becoming increasingly important that companies’ online texts are highly varied, use synonyms sensibly, and exploit the full range of available grammar – variance is inextricably linked to the quality of texts. In e-commerce, for example, the application supports the automation of product descriptions without creating duplicate content and shortens the time to market for new items in online shops.

textengine.io has already generated more than 500,000 product descriptions for MediaMarktSaturn items in 427 product categories. The project for the MediaMarkt and Saturn online shops is not yet complete. Once copy has been automatically generated for all products as part of a further intermediate step, the next major goal is to create automatically generated descriptions for all services offered online for the products. The MediaMarktSaturn case highlights the potential that automatic text generation offers for e-commerce. Using software to generate product copy significantly improves efficiency; natural language generation creates content in seconds and eliminates the need for lengthy rounds of approval between internal stakeholders. At the same time, NLG produces highly varied content. No single product description is identical to another – a fact that is decisive for positioning products in search engines. Another plus: text generation allows for the creation of consistent content landscapes. The voice and tone of the copy harmonize seamlessly across all product categories, improving brand recognition for customers and bolstering the company’s brand image. Automatic text generation also changes internal content creation processes. The technology allows for flexible alterations to large volumes of existing content – for example, if a new product category is added to the shop, the system generates descriptions for each item at the touch of a button. Additionally, the flexibility of NLG can contribute to the success of seasonal campaigns – by adding special text elements to product descriptions during the holidays, for instance.

Franziska Knabel, textengine Project Manager, MediaMarktSaturn Germany:

“Automatic text generation offers a wide range of benefits: The detailed information about the products and the way they are categorized help customers make informed purchasing decisions. The product descriptions also increase the relevance of our products for search engines.”

Christian Brandl, Head of Content Management Division, MediaMarktSaturn Germany

“The Retresco software creates high-quality product copy efficiently. Our next major goal is to integrate all the services we offer at MediaMarkt and Saturn into the copy.”

Angelina Lenk, Head of Digital Marketing, Lyreco Switzerland AG

“Automatic text generation is an important component of the digitalization strategy at Lyreco Switzerland AG. The solution from Retresco gives us greater flexibility and independence in the creation of customized, multi-language product descriptions, allowing us to improve the customer experience and lay the foundation for scalable growth.”

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