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Name of the product or service

Postkarten App

Votes: 33

Product or service description

MyPostcard is Germany's most successful postcard app and makes it possible to send your own creations of real printed postcards using your own photos - and send them anywhere in the world straight from your smartphone, tablet or notebook. With over 4 million downloads and a rating of 4.7 stars, MyPostcard is one of the European market leaders in the postcard app sector. Internationally, the app is available in 10 different languages and in 6 different currencies.

After successfully installing the app and registering, the user can create a postcard with the help of more than 50,000 design templates, various formats and the own images. The text on the back of the postcard is shown as a ‘digital handwriting’ and makes the postcard more personal. Once the recipient address has been entered and the transaction has been completed, the postcard is printed and sent within 24 hours on working days. MyPostcard prints and ships the postcard worldwide at a price of €2.49. Premium and XXL upgrades can be ordered individually. In addition to the classic B2C model, which is aimed directly at the end-consumer, MyPostcard also offers B2B and B2B2C solutions for corporate partners.

Distinction from the competition

A clear focus on technology, scalability and innovation is certainly a strength which sets MyPostcard apart as a company. It was because of this that the company was able to become a market leader in the postcard app sector in such a short period of time. The intuitive nature of the app defines the user experience for customers, while its superior graphic interface keeps them coming back. With over 50,000 design templates, MyPostcard has the widest selection of design templates worldwide and is the world’s largest postcard provider. The Berlin based company is always working on exciting new product ideas to increase product variety and keep the MyPostcard shop interesting for the end user. MyPostcard is not only about postcards, the products also include XXL cards, photo prints, Umbra photo frames, audio as well as video cards. Soon posters will be added to the product portfolio.

MyPostcard lives social, societal and environmental values worldwide, such as through its involvement with All Out, Rotary International Club, Terre des Femmes, Amnesty International and the International Society for Human Rights. In addition, responsibility for the forest is particularly important to the 35-strong team. MyPostcard has been certified since 2020.

Product or service innovations

Besides the daily business, new projects and ideas play an important role for the company and thus bring forth new products. In November 2019, MyPostcard introduced the audio card as the only on-demand provider on the international market. Compared to previous products of other providers, it can be produced already from edition one. With MyPostcard, this also allows end consumers to send single individualized cards. The audio card has a special designed, CE-certified sound chip and can also be individualized with personal photos in addition to your own voice message. The audio greeting card in DIN A5 format has been available since 2019 from 7.99 euros (plus shipping) in the MyPostcard app. For the visual design, 13 different greeting card layouts are available. In addition to this, an audio message of up to 60 seconds can be recorded with the microphone of the cell phone during creation. When the recipient opens the greeting card, the audio file is played through the sound card's integrated speakers.



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Winners of E-commerce Germany Awards 2021

The 2021 E-commerce Germany Awards were announced during the Ceremony that took place on 2021

learn more & register for Expo

Do you want a free ticket to visit E-commerce Berlin Expo on 5th May 2022? 5 stages of presentations, over 180 exhibitors.

Please, fill in your personal details in the form below

E-commerce Germany Awards 2022

Networking Party & Awards Ceremony

  • 4th May 2022

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  • 4th May 2022

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