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Name of the product or service


Votes: 88

Product or service description

AutoStore is a warehouse automation solution that gives customers the speed, precision, and reliability that they expect in today's fast-paced, omnichannel digital economy.

An automated storage and retrieval system (ASRS), it harnesses the power of warehouse robots for 24/7 order fulfillment within a cubic layout so dense that it can actually quadruple storage capacity and unlock the true potential of storage floorspace.

Users benefit from

• 4 X Storage Capacity within the same footprint

• 99.6 % Uptime

• 24/7 access to inventory

• 100 Watts Of Energy Use - Best-in-class consumption

With AutoStore, retailers and e-commerce companies can keep savvy customers satisfied by providing faster deliveries and being more energy-efficient, scale up or down to follow market trends and increase visibility over the entire inventory. AutoStore enables retailers and e-commerce providers to raise performance levels and consistently deliver great experiences for all customers.

But AutoStore it is not just a warehouse solution. It is a scalable system that bridges the gap between online and in-Store. With a more space-efficient storage system, retailers can redesign their stores, e.g. replace aisles with richer in-store experiences and expand product assortment. The automated storage and picking system also provides a flexible self-service experience for click and collect 24/7.

AutoStore breaks down to a small set of basic components that easily integrate into any existing facility — Bins, Robots, Ports, the Grid, and Controller. With over 750 systems around the world, no two are the same. Each AutoStore is designed in a custom software based on the operational needs and is fully validated through simulation backed by control system. This ensures that every system will meet the demands and resolve the challenges of each customer.

Distinction from the competition

AutoStore is the densest order-fulfillment solution in existence and offers the fastest order-fulfillment per square meter of all solutions available on the market.

AutoStore contributes to sustainability goals by saving both space and energy: The system provides users with up to four times the storage capacity in the same footprint as manual storage. The robots return power to the battery each time it lowers a bin or reduces speed. One robot uses about 100 watts; a team of 10 robots uses the same amount of energy as many household appliances such as a refrigerator or a hair dryer.

Every AutoStore solution is individually designed for each customer – no system is like the other.

The company is global, customers benefit from the experience with over 750 systems in 40 countries in a wide range of industries. AutoStore is constantly innovating to foresee trends at the forefront of innovation. All sales are distributed, designed, installed, and serviced by a network of qualified system integrators called "partners" that add their expertise, too.

Product or service innovations

AutoStore is constantly innovating and anticipating customer needs. It helps companies reimagine their business models, enables growth, and makes automation more easily accessible for businesses to help them generate more revenue.

In January 2021, AutoStore acquired Locai Solutions, a provider of pick-and-pack software to retailers. Following the acquisition, AutoStore launched a complete and automated micro fulfillment center (MFC) solution, integrated with a next generation warehouse management system (WMS), for seamless fulfillment that let’s grocers save time, space, and money - and exceed customer expectations.

AutoStore has also redesigned its signature CarouselPort with new features and benefits for improved order fulfillment in evolving warehouses. CarouselPort is designed to advance workstation productivity and operates in harmony with AutoStore robots to ensure coordination between robot and staff. The new CarouselPort 4.0 enables a lower operating cost by reducing maintenance, service requirements, and has increased labor efficiency through an improved user experience.

Customer case study

When sporting goods retailer XXL ran out of space in 2010, they installed the AutoStore warehouse automation system empowered by Element Logic. After eight expansions, they’ve now become the largest AutoStore facility in Norway.

Fast growth calls for a new system:

“We had issues with space and where to store our goods,” recalls Kai-Remi Berge, XXL’s AutoStore Manager. “But we had new warehouse space, and after doing some research, we decided that we liked the concept of the AutoStore system.”

The company needed a better way to store their goods and a more efficient solution of getting goods to their customers.

“Efficiency has always been important to us,” adds Berge. “Initially, we were unsure if AutoStore was the right system for our products, as it was so new at the time. But we liked the idea.”

The advantages of AutoStore: When XXL first started exploring their automation options, they quickly realized that they needed a system that could grow with the company – a goal they’ve most certainly reached. Since they first installed it, the system has been expanded eight times.

Berge also specifically mentions improved logistics and shortened shipping time for XXL’s many customers, all thanks to the fact that the system is highly efficient and reliable. “We have a guaranteed uptime of over 98% at the facilities,” says Berge, adding that they solve nearly all issues on the same day.

For Berge, another significant advantage has been that it’s easy to learn how to use the system. Within minutes of receiving training, Berger and his team knew how to operate it.

XXL has had the AutoStore system for over a decade now and still doesn’t regret it for a second.

“It has improved our logistics and shortened shipping time for our customers.”

Positive feedback & testimonials

Who could give better evidence than AutoStore users? Here are some quotes:

“Overall, the upgrade has reduced the need for storage space by a factor of four, thanks to AutoStore’s unique and compressed design.” Niels Hemmingsen - Chief Operating Officer, Boozt Fashion

“The AutoStore solution is a very flexible solution… you can easily add Bins, you can easily add Robots, you can easily add pick Ports, you can easily add receiving Ports. So, it's a very, very flexible system. Therefore, we have also been able to choose AutoStore,” states Helmut Leibbrandt, PUMA Senior VP Supply Chain, Americas.

“Our mantra is ‘Forever Faster’. We're here to be the fastest sports brand in the world,” explains Bob Philon, President and CEO of PUMA North America. “It has been a great advancement onto what was already a success in Torrance in the Red Line,” says Philon.

“I think if you are a CEO, and you are not looking at those advantages, I think you're crazy.” Bob Philon, President and CEO of PUMA North America

“The ability to expand the system was and still is important to us. Our product range, as well as the number of customer packages that have to be shipped, are growing continuously.” René Fellmann - CEO at Competec Logistik AG

"The big advantage of the AutoStore system is that it’s fast and reliable. So far, we’ve hardly had any downtime. And the robots work at night as well, while the employees are asleep." Martin Bielefeldt - Head of Logistics Operations at ERIMA

Also, AutoStore has been nominated for the Best of Industry Award 2021 by an expert jury with the software solution AutoStore Router.



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learn more & register for Expo

Do you want a free ticket to visit E-commerce Berlin Expo on 5th May 2022? 5 stages of presentations, over 180 exhibitors.

Please, fill in your personal details in the form below

E-commerce Germany Awards 2022

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