Channable

Channable provides a data feed management & PPC tool for eCommerce merchants and marketing agencies.

Items (products or services) are imported via plugin from an eCommerce platform (such as Shopify, Shopware, Magento, WooCommerce, Lightspeed etc.) and/or via XML, CSV or text file. Then, the product data is optimized, enriched, and filtered within the tool to be sent to more than 2500 international marketing channels such as price comparison sites, affiliates, or marketplaces.

• Match your products to the category requirements of the marketing channel of your choice.
• Create rules with simple IF-THEN instructions to add missing information, exclude items, optimize titles, and more.
• A quality check of your optimized feed shows you what information Channable identified as missing for the channel before exporting.

With Channable's PPC tool you can create thousands of dynamic text ads for Google Ads and Microsoft Advertising based on your product data feed. Through rule-based actions, the feed information is optimized and used for customized ads and keywords. With Channable's ad templates you automatically generate a large number of relevant ads for your products. In addition, text ads can be paused based on information from your feed and you can add sitelinks and price extensions. Channable's PPC Tool also supports the creation of shopping ads (including Local Inventory Ads), assigning your products to specific ad groups and setting the ad level.

Channable is an all-in-one tool: feed management, PPC, marketplaces, order syncs, and analytics are combined ín one software.

We work based on customer feedback: Their needs and requests are transformed into new features and improvements. We work with short development cycles and offer a free, multilingual technical support. The intuitive interface makes Channable especially user-friendly. Last but not least: we offer an affordable, transparent pricing plan with adjustable monthly subscriptions.

• We launched the Channacademy, an online learning platform with in-house produced tutorials and courses based on the Channable features.
• We launched the "Repricer" for the first export channel (the Dutch marketplace bol.com). With the Repricer, our customers have the tool to automatically adjust their prices to the needs of the market and stay competitive.
• We enriched our set of if-then-rules with various new filter options.

In general, we strive for a continuous expansion of international import and export channels, APIs and plug-ins as well as order syncs. Therefore, we:

• added Italy and Oceania as new sales regions
• added new international marketplaces such as Amazon NL & Sweden right with their launch dates
• added the "Smart Categorization" feature, an AI-based algorithm matching products with channel categories for 5 new countries and 2 new channels.

The cosmetics brand Rituals has had more than 13,500 active ads running via Channable in all countries since August 2018. In that period, up until April 2019, some impressive results were recorded. “We have had over 2.5 million impressions on Google amounting to a growth of 44%. Further, clicks were up 55%, and we have seen growth of 7.6% in CTR, 7.65% in AOV, and a 4.7% higher conversion rate. The rest of the results are comparable to before, only now it takes much less time. Not only for me, but also for all our Local OMMs, who otherwise have to continuously write texts for our Google Ad campaigns.”

The internationally operating digital marketing agency Artefact values the holistic perspective on their precision online marketing through Channable as a single tool (results for their customers: +19% average CTR & -16% CPA)

The fashion brand Protest Sportswear relies on multi-channel advertising from a single product feed; result: increased CTR by 17%.

The Scottish PPC agency ClickBoost has been able to deliver 25% more ROAS and double the CTR for their clients thanks to generating PPC campaigns with Channable.

The TUI group has been using Channable for Search Ads 360 and other digital marketing channels to do just that. Channable has helped TUI automate the most repetitive tasks and brought them closer as a group.

https://www.channable.com