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Ratings & Reviews
Our Ratings and Reviews platform allows brands and retailers to amplify the voice of their customers. User-generated content (UGC) is a brand or retailer’s most important asset, because customers who interact with UGC are 2x as likely to convert. Our software allows businesses to collect authentic ratings, reviews, and customer photos and videos, and then display them on their websites, as well as syndicate them to other retailer or brand websites where their products are sold.
Post-interaction emails are the biggest driver of UGC program success. These automated emails our software provides, invite customers to review products they’ve purchased and account for up to 70% of review volume. And with our multi-product submission form, brands and retailers can collect reviews on everything your shoppers purchased, rather than requiring a separate review form for each product. Shoppers are able to submit ratings, reviews, questions, photos, and videos. When our customers turn on our In-Mail and Multi-Product Submission features, review volume increases up to 8x.
Our platform also allows businesses to show their customers some love by responding to their reviews and questions. Our Connections tool gives brands the chance to join the conversation both on their own site and at retailers. This gives them the opportunity to turn even bad reviews into positive experiences that instill shopper confidence.
Lastly, reviews provide a wealth of information for a business. So we also provide the robust reporting tools needed to uncover key insights without having to dig around for them. Our industry-leading reporting and analytics suite can tell brands and retailers everything from the sales impact of their UGC to identifying opportunities for product innovation. We monitor sentiment and provide simple word clouds to instantly highlight any info a company may need to add to their messaging. This provides the tools needed to grow along with customers’ needs.
For brands, our Ratings and Reviews platform allows them to amplify their reviews across more products, on more retail sites, where more than a billion people shop each month. The Bazaarvoice Network sees 20x more shopper traffic than other networks. Brands can syndicate their UGC across our network of 1,750+ world-leading retailers, which allows them to reach more customers everywhere they shop and give them the inspiration to choose our clients’ brand over the competition. Our network has more retailers, more reviews, and more value.
For retailers, we help them activate their vendor community to collect moderated, authentic content and syndicate it to their site. Our network provides them access to powerful UGC from 11,500+ brands. We match this high-quality content with the products on their site to boost their review volumes and ultimately, their sales. With a proven track record, best-in-class technology, and global network, retailers choose Bazaarvoice 6-1 over our nearest competitor. We have more experience, more trust, and more brands in our network.
While many recognize that social commerce is accelerating and that e-commerce represents a huge growth opportunity, countless are left wondering just how best to maximize that opportunity. At Bazaarvoice, we’re committed to investing in the right solutions that our customers need right now, and also in the future. This is what led us to our most exciting business update of the year – the Visual Syndication Network.
With the release of the Visual Syndication Network, our clients are now able to collect visual user-generated content (UGC), such as customer photos and videos, for their products on social media. They then can distribute it to our Visual Syndication Network of over 2,000 retailers for display on their sites. Now, they can syndicate their visual UGC to all the places they sell – their site, social feeds, and retail channels.
Many brands have experienced the incredible value of syndicating their ratings and reviews to Bazaarvoice’s global network. Now, with the ability to syndicate social and visual content alongside text-based reviews, we’ve upgraded our network to bring a whole new layer of value. As e-commerce becomes more social, what consumers want from their e-commerce experiences is just that, more social content. With the launch of the Visual Syndication Network, brands can now give consumers the ability to go from inspiration to transaction all within one platform, easily and at scale.
Petmate and its brands leverage Bazaarvoice solutions to empower shoppers to buy pet products with confidence across its own sites and retail sites. UGC is especially powerful in this industry, as pet owners treat their dogs and cats as members of their families, and the level of consideration they put towards their purchases is growing. Petmate distributes the reviews it collects to retail sites in the Bazaarvoice Network. The brand has syndicated more than 8,500 reviews across more than 50 retailers so far. A majority of Petmate products on retail sites would have zero reviews if not for syndication, which is fueling retail channel sales and strengthening its ties with partners.
Petmate employs a variety of tactics to collect reviews. For example, In-Mail Submission allows Petmate customers to rate and review products directly in their email, and Multi-Product Submission lets customers review all recent purchases through one submission form. The submission rate of reviews from customers rose 380% after Petmate activated In-Mail and Multi-Product Submission compared to the month prior. These review collection features now account for two-thirds of all review volume.
Petmate also excels in interacting with consumers on retail sites efficiently by responding to reviews and answering their questions about its products using our Connections tool. Petmate has answered a majority of the 2,000 questions from retail consumers, which removes any information gaps and ensures shoppers know what to expect from a product before making a purchasing decision.
“Capturing customer sentiment through reviews lets us continue improving our products. Various products have undergone changes or are in the process of being revamped based on what end-users tell us. It’s another reason why we consider UGC the most valuable type of content,” said Chad Siegert, Director of Consumer Marketing at Petmate.
“Reviews are always very telling as to whether people are enjoying the experience that they’re getting, and we always take that back to our QA team to further improve our products,” said Anna Simon, Senior Digital Marketing Manager, Primal Kitchen.
“Bazaarvoice has been a great partner,” said Michelle Young, Senior E-commerce Specialist, User Generated Content at Home Depot Canada “The Client Success team has been awesome, and Bazaarvoice has also helped us co-create marketing materials, like presentations and guides, to engage more vendors in our UGC programs.”
“From the account teams to the technical support, our relationship with Bazaarvoice is how we’re able to achieve the things we do,” said Shariq Hasan, Associate Manager, E-commerce Merchandising Operations at Walmart Canada. “As the major player in the market, Bazaarvoice is already working with so many of our brands that it makes our decision to use Bazaarvoice an obvious one.”
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